JCPenney’s Runway Ready Collection at Prices That Feel More Like a Sample Sale Score

Fashionistas, this one’s for you: our fav designer Rebecca Minkoff is dropping a new line exclusively at JCPenney

PLANO, Texas--(BUSINESS WIRE)--Consider this your alert to start lighting up the group chat, because RM Rebecca Minkoff is now exclusively available at JCPenney… Yes, JCPenney.

That’s right. JCPenney is bringing the receipts on runway-worthy, statement-driven pieces to women who always have the scoop on unreal designer drops. No wristbands, warehouse lines or one-day-only panic required. Just contemporary looks at affordable prices that feel like a score, because accessibility is the whole point.

Designed for women who know their silhouettes, style and standards, RM Rebecca Minkoff blends East Coast structure with West Coast ease, offering everyday polish with a relaxed edge. The debut collection features shrunken pea coats, pleather bombers and fringe jackets that give “It’s from where?” vibes, along with on-trend blouses, flirty skirts, wide-leg denim and bold boots. From morning coffee to evening cocktails, the pieces are designed to move with you. And of course, no look is complete without Minkoff’s signature handbags and accessories; the finishing touch that brings it all together.

The exclusive line debuts with more than 85 pieces and price points starting at $40, inviting women to build high-low wardrobes without compromise; so the only thing they’ll collect are compliments, not credit card debt.

“True insiders know great fashion shouldn’t be a secret, and it certainly isn’t defined by the price tag,” said Michelle Wlazlo, JCPenney Brand Chief Executive Officer. “We are excited to welcome the designer brand RM Rebecca Minkoff into the JCPenney portfolio, giving our customers even more reasons to shop with us. This launch makes elevated designer style more accessible than ever, whether you’re running errands or running the world. If you know you know, and now, everyone can.”

“I’ve always been inspired by strong, confident women who embrace every part of themselves without compromise,” said Rebecca Minkoff. “Motherhood has shaped not only who I am, but also how I design. With my RM Rebecca Minkoff line, I want women to feel powerful and effortless as they move through all the roles they juggle. Partnering with JCPenney makes this even more meaningful - their commitment to accessibility in fashion mirrors my own. Together, we’re creating pieces that let every woman, and every mom, express her individuality, embrace new possibilities, and feel that style is always within reach.”

Fashion insiders can shop RM Rebecca Minkoff now at JCPenney, right in time for a fall refresh when all eyes are on what’s next in fashion. Shop select JCPenney stores and visit jcpenney.com on your schedule to shop the line and find your “Yes, JCPenney!” moment.

About JCPenney

JCPenney, part of Catalyst Brands, is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.