-

NIQ Launches Product Insights (NPI) in Canada, Unlocking Unprecedented Visibility into Consumer Preferences and Product Attributes

Empowering Canadian brands and retailers with the industry’s most comprehensive product attribution solution to meet evolving consumer demands

TORONTO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, is proud to announce the launch of its Product Insights (NPI) solution in Canada, bringing the industry’s deepest and broadest product attribution solution to Canadian retailers, manufacturers, and innovators.

NPI combines NIQ’s market measurement expertise with Label Insight’s deep product attribute data, offering a unified view of how products are formulated and positioned. With over 550 attributes spanning claims, certifications, ingredients, and more, NPI enables businesses to decode consumer preferences, track competitive positioning, and identify white space opportunities.

This announcement builds on NIQ’s recent global expansion of Product Insights to 25 new markets. The expansion reflects NIQ’s commitment to helping brands and retailers better understand product positioning and consumer preferences across diverse regions, enabling smarter decision-making in an increasingly complex global landscape.

“Canadian consumers are increasingly driven by transparency, sustainability, and health-conscious choices,” said Mike Ljubicic, Managing Director of NIQ Canada. “With NPI, brands and retailers can now tap into granular product-level insights to meet these evolving expectations and drive smarter innovation.”

Key benefits of NPI include:

  • Unmatched Attribute Depth: Over 550 attributes including Natural & Organic, Clean Label, Diets & Lifestyle, ESG Sustainability, and more.
  • Stated & Qualified Attribution: Captures both on-package claims and inferred attributes based on regulatory analysis.
  • Localized Insights: Includes Canadian-specific origin claims such as “Made in Canada” and “Product of Canada,” helping brands showcase local pride.
  • Cross-Category Coverage: Available for both Food & Beverage and Beauty & Personal Care, with tailored attribute packages for each sector.
  • Strategic Advantage: Enables competitive benchmarking, trend validation, R&D support, and white space identification.

NPI is now available in NIQ Discover, providing seamless integration into existing NIQ databases and unlocking actionable insights for Canadian businesses.

To learn more about NPI, visit www.niq.com/product-insights.

About NIQ
NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

For more information, please visit www.niq.com.

© 2025 Nielsen Consumer LLC. All Rights Reserved.

NIQ-GENERAL

Contacts

Media Contact: NIQ.NACommunications@nielseniq.com

Industry:

NIQ Global Intelligence plc

NYSE:NIQ
Release Versions
English

Contacts

Media Contact: NIQ.NACommunications@nielseniq.com

More News From NIQ Global Intelligence plc

One in Three Western Consumers Now Buy Products Discovered on Social Platforms as AI Reshapes Commerce, According to NIQ

VIENNA--(BUSINESS WIRE)--NIQ (NYSE: NIQ), a leading consumer intelligence company, today revealed new analysis presented at The Consumer Goods Forum (CGF) Global Summit showing that nearly one in three consumers in Western markets now purchase products they first discover on social platforms, as artificial intelligence (AI) and emerging commerce models accelerate a shift toward discovery-led commerce. Presented by Emilie Darolles, President, West Europe, NIQ, the findings highlight a fundamenta...

NIQ and Unlimitail Collaborate to Deliver the Next Generation of Omnichannel Retail Media Insights & Measurement Across Retailers and Countries

CHICAGO & PARIS--(BUSINESS WIRE)--Retail media investment is accelerating globally, with 67% of CMOs planning to increase spending on retail media networks (RMNs) in 2026. Yet only 53% believe today's RMNs provide adequate measurement and attribution capabilities, highlighting a critical gap in proving true business impact across retailers and markets.* Today, NIQ (NYSE: NIQ), a leading consumer intelligence company, and Unlimitail, a leading retail media network, announced a strategic collabor...

Cotto Wins NIQ’s 2026 Founders Pitch Slam, Securing More Than $750,000 Growth Support

SAN ANTONIO--(BUSINESS WIRE)--NIQ (NYSE: NIQ), a global leader in consumer intelligence, announced the winner of its fourth annual Founders Pitch Slam competition, held on the mainstage at NIQ’s C360 event. The five finalists—Craftmix, Cotto, ESW Beauty, Lumen, and Rotten—competed for a grand prize consisting of a total prize package valued at more than $750,000, including a $50,000 cash award and additional in‑kind components, with Cotto named the 2026 champion. The competition comes at a time...
Back to Newsroom