NIQ Launches Product Insights (NPI) in Canada, Unlocking Unprecedented Visibility into Consumer Preferences and Product Attributes

Empowering Canadian brands and retailers with the industry’s most comprehensive product attribution solution to meet evolving consumer demands

TORONTO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, is proud to announce the launch of its Product Insights (NPI) solution in Canada, bringing the industry’s deepest and broadest product attribution solution to Canadian retailers, manufacturers, and innovators.

NPI combines NIQ’s market measurement expertise with Label Insight’s deep product attribute data, offering a unified view of how products are formulated and positioned. With over 550 attributes spanning claims, certifications, ingredients, and more, NPI enables businesses to decode consumer preferences, track competitive positioning, and identify white space opportunities.

This announcement builds on NIQ’s recent global expansion of Product Insights to 25 new markets. The expansion reflects NIQ’s commitment to helping brands and retailers better understand product positioning and consumer preferences across diverse regions, enabling smarter decision-making in an increasingly complex global landscape.

“Canadian consumers are increasingly driven by transparency, sustainability, and health-conscious choices,” said Mike Ljubicic, Managing Director of NIQ Canada. “With NPI, brands and retailers can now tap into granular product-level insights to meet these evolving expectations and drive smarter innovation.”

Key benefits of NPI include:

• Unmatched Attribute Depth: Over 550 attributes including Natural & Organic, Clean Label, Diets & Lifestyle, ESG Sustainability, and more.
• Stated & Qualified Attribution: Captures both on-package claims and inferred attributes based on regulatory analysis.
• Localized Insights: Includes Canadian-specific origin claims such as “Made in Canada” and “Product of Canada,” helping brands showcase local pride.
• Cross-Category Coverage: Available for both Food & Beverage and Beauty & Personal Care, with tailored attribute packages for each sector.
• Strategic Advantage: Enables competitive benchmarking, trend validation, R&D support, and white space identification.

NPI is now available in NIQ Discover, providing seamless integration into existing NIQ databases and unlocking actionable insights for Canadian businesses.

To learn more about NPI, visit www.niq.com/product-insights.

About NIQ
NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

For more information, please visit www.niq.com.

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