-

MediaCo’s EstrellaTV Continues Strong Momentum in Final Weeks of Broadcast Season

NEW YORK--(BUSINESS WIRE)--EstrellaTV, the multiplatform Spanish-language network owned by MediaCo Holding Inc. (Nasdaq: MDIA), announced today continued ratings strength as the current broadcast season nears its close, delivering competitive gains and consistency in key audience demographics.

With just two weeks remaining in the season, EstrellaTV has out-delivered UniMás in 52 separate hours of weekday prime (Monday–Friday, 7–11pm)—a dramatic increase from only nine hours in the same period vs. prior year. This represents nearly six times as many hours of outperformance versus last season.

EstrellaTV is also showing resilience in a competitive marketplace. The network is currently matching its prior year P18-49 weekday prime delivery, while major competitors Univision (-11%), Telemundo (-15%), and UniMás (-18%) are all posting double-digit declines in the demo.

In addition, EstrellaTV has now delivered above its season-to-date P18-49 Monday–Sunday prime average for five consecutive weeks. The network is also pacing ahead of its prior year quarterly prime average among P18-49, marking the second straight quarter of year-to-year growth in the key demo.

“EstrellaTV’s consistent growth and competitive strength highlight the strong connection our programming has with U.S. Hispanic audiences,” said Brian Fisher, Chief Revenue Officer at MediaCo. “As the broadcast season closes, we are proud to be delivering year-over-year momentum while other networks are seeing declines.”

About MediaCo

MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences across the U.S. Through its influential brands—including Hot 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—MediaCo reaches over 20 million people monthly via television, radio, digital, and streaming platforms. Its content spans music, news, and entertainment across major local and national markets. Learn more at www.mediacoholding.com.

Contacts

Media Contact press@mediacoholding.com

Industry:

MediaCo Holding Inc.

NASDAQ:MDIA
Details
Headquarters: New York, New York
CEO: Albert Rodriguez
Employees: 330
Organization: PUB
Release Versions
English

Contacts

Media Contact press@mediacoholding.com

More News From MediaCo Holding Inc.

MediaCo Drives the Future of Multiplatform Media: #1 in Broadcast TV Growth and Double-Digit Radio Expansion Across Top Markets

NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA) today announced record-setting audience performance across its broadcast television and radio divisions, solidifying the company as one of the fastest-growing and most strategically positioned media portfolios in the United States. EstrellaTV, MediaCo’s national broadcast television network, is ranked #1 among all broadcast TV networks in P18–49 prime-time growth this season, delivering an impressive +65% year-over-year increase. Th...

MediaCo Reports Third Quarter Financial Results

NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA) today reported financial results for the third quarter ended September 30, 2025. Year-to-date Net Revenue was $94.7 million, up $31.9 million, or 51%, from the prior year, driven primarily by new Audio and Video segment assets from the April 2024 Estrella Acquisition. Year-to-date Net Loss was $33.9 million, compared to Net Income of $2.9 million from the prior year, primarily due to change in fair value of warrant shares liability;...

MediaCo Appoints Albert Rodriguez to its Board of Directors

NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA) today announced the appointment of Albert Rodriguez to its Board of Directors. Mr. Rodriguez was previously appointed to President and Chief Executive Officer of MediaCo in early 2025. “Albert’s appointment to our Board reflects our recognition of his contributions to our organization, as well as our alignment with his vision and leadership approach to charting our growth strategy,” said Soo Kim, Founder of MediaCo and Standard Gene...
Back to Newsroom