Seismic Charts the Future of AI-Powered Enablement at Shift 2025

Advancing its vision of bringing AI into every stage of enablement, Seismic defines the dimensions of purpose-built, interoperable, and trusted AI

SAN DIEGO--(BUSINESS WIRE)--Building on recent innovations, Seismic, the global leader in AI-powered enablement, today shared its perspective on the future of AI in enablement at Seismic Shift 2025. As organizations accelerate their adoption of AI, Seismic is setting the standard for how enablement technology can reshape the work of key stakeholders across the revenue organization.

“AI isn’t just a new tool in the enablement stack — it’s reshaping how revenue teams operate at every level,” said Krish Mantripragada, Chief Product Officer, Seismic. “We see a future where enablers spend more time driving strategy, reps spend more time with customers, and leaders gain the clarity they need to guide their teams. By grounding our platform in trust, interoperability, and a purpose-built design for enablement, we’re ensuring that Seismic customers can embrace this future with confidence.”

The Three Dimensions of Seismic’s AI Approach

Seismic’s vision of bringing AI into every stage of enablement — from insight to action — is grounded in three foundational dimensions:

• Purpose-Built for Enablement: For AI to have true impact, it needs to be tailored to the unique needs of the market it serves. Seismic has invested years of expertise and resources into developing AI capabilities tailored to the enablement domain. From supporting the creation of playbooks and training materials to enabling AI-powered role-play agents that help reps practice customer conversations at scale, the Seismic Enablement Cloud^TM is designed to deliver measurable impact. Later this fall, Seismic will expand on this vision with new agentic AI capabilities, reinforcing its unmatched investment in platform innovation and development.
• Interoperable by Design: Enterprise workflows span multiple systems and platforms, and Seismic is designed to integrate seamlessly with other tools. By supporting emerging standards such as MCP and A2A, and embedding Aura AI into applications like Slack, Teams, PowerPoint, and Salesforce, Seismic ensures teams can access its AI-driven insights and tools wherever they work.
• Trusted and Compliant: AI must be safe, secure, and reliable. With its recent ISO 42001 certification, Seismic solidified its commitment to responsible AI adoption across industries, including highly regulated sectors such as financial services.

Customers are already seeing the impact of Seismic’s AI-driven approach. “At Elastic, we know AI should reduce friction and accelerate outcomes, not replace people,” said Mark Dodds, Chief Revenue Officer, Elastic. “With Seismic, our teams are empowered to move faster with less effort while building more customer trust. Seismic’s vision for trusted, interoperable AI aligns with how we see the selling future, with powerful technology doing the heavy lifting in the background so that people can focus on outcomes.”

Follow Seismic on LinkedIn for live updates from Shift 2025 and explore Seismic’s approach to AI in enablement at seismic.com/platform/aura.

About Seismic

Seismic is the global leader in AI-powered enablement, empowering go-to-market leaders to drive strategic growth and deliver exceptional customer experiences at scale. The Seismic Enablement Cloud™ is the only unified AI-powered platform that prepares customer-facing teams with the skills, content, tools, and insights needed to maximize every buyer interaction and strengthen client relationships. Trusted by more than 2,000 organizations worldwide, Seismic helps businesses achieve measurable outcomes and accelerate revenue growth. Seismic is headquartered in San Diego with offices across North America, Europe, Asia and Australia. Learn more at seismic.com.