Walmart Unveils New Seller Capabilities and Tools, Growth Initiatives and Next-Level Omnichannel Opportunities at Marketplace Seller Summit

AI-powered tools, expanded fulfillment to major metro cities, and new incentives equip Marketplace sellers to grow faster and reach more customers.

Key Insights:

• At this year’s Let’s Grow! Marketplace Seller Summit, Walmart introduced new AI-powered tools and seller incentives to help sellers grow faster, operate more efficiently, and reach more customers.
• They also announced expanded Next-Day Delivery in major metros and enhanced omnichannel opportunities — including showcasing Marketplace items in-store.

BENTONVILLE, Ark.--(BUSINESS WIRE)--Today, at its Let’s Grow! Walmart Marketplace Seller Summit, Walmart announced a suite of tools and initiatives designed to accelerate seller growth, expand international reach and deliver unmatched omnichannel capabilities —reinforcing its commitment to marketplace integrity and exceptional customer experiences.

“Walmart has become one of the fastest-growing eCommerce platforms by focusing on what matters most: integrity, seller success and delivering exceptional experiences for customers,” said Manish Joneja, senior vice president, Walmart U.S. Marketplace and Walmart Fulfillment Services. “Everything we’re building — from smarter tools to expanded fulfillment and global reach — is designed to accelerate seller growth and empower sellers to serve customers while driving their businesses forward.”

Smarter tools and capabilities to supercharge selling

Walmart is equipping sellers with AI-powered tools that simplify operations, save time and increase sales. These innovations are shaped by seller feedback and are designed to help sellers optimize every part of their business — from listing products faster to managing operations more efficiently and engaging customers with confidence. Tools and capabilities include:

• AI-Powered Listing Tool and Smart Assistant: Single and bulk item setup tools reduce time to market and increase conversion rates, while Smart Assistant provides 24/7 real-time support.
• Seller Advisors Program: Walmart Seller Advisors Program, spanning categories, regions and business sizes, provides a direct line of feedback to Walmart leaders. Their feedback and insights help co-create impactful programs and solutions, fostering marketplace integrity and a healthy business ecosystem.
• Shipping Settings and Services: Sellers who self-fulfill can automate delivery promises by region, offering customers more delivery promises.
• Brand Portal: Protect brands and flag fraudulent activity with an enhanced focus on product authenticity.

Walmart is also introducing new seller incentives to help sellers compete during the peak shopping season and win more business including:

• 0% referral fee on all qualifying toys
• 50% referral fee reduction on all qualifying pet supplies
• Up to 100% referral fee reductions on qualifying top-selling items across categories

By pairing cutting-edge technology with targeted incentives, Walmart is empowering sellers to operate more efficiently, stand out in competitive categories and meet customer demand, especially during the holiday season.

Expanded reach and faster fulfillment

Walmart is making it easier than ever for sellers to reach more customers — both across the U.S. and around the world.

• Next-Day Shipping in Major Metros: Walmart Fulfillment Services (WFS) now offers expanded Next-Day Delivery coverage across top U.S. cities — including Los Angeles, New York, Chicago, Houston and Atlanta. This means faster, more reliable delivery of Marketplace items to millions of Walmart customers.
• Competitive Rates and Higher Sales: WFS helps sellers streamline fulfillment at rates ~15% less* on average than competitors, driving stronger results. Sellers using WFS see, on average, a 50% lift in GMV on items tagged Walmart Fulfilled and 2-Day Shipping.** Through Multichannel Solutions, Sellers can use WFS to fulfill orders from their own website, social media shops and other marketplaces; new users of Multichannel Solutions can receive 30% off fulfillment fees.
• Expanding Opportunities: With Walmart, sellers have access to reach customers across multiple marketplaces — including the U.S., Canada, Mexico and Chile — while tapping into tools like Walmart Connect 3P Sponsored Ads to help boost visibility and sales.

Next-level omnichannel opportunities

Walmart is creating a true omnichannel marketplace that benefits both sellers and customers. These innovations are connecting online convenience with in-store trust — unlocking new ways for sellers to reach customers by blending the digital and physical shopping experience.

• In-Store Digital Discovery: In April, Walmart opened its new Cypress, Texas, location, which features digital QR codes throughout the store. These codes allow customers to access digital tools, services and an extended online assortment. Walmart is bringing the extended Marketplace aisle into stores, starting with a few items on display. Customers can purchase through the Walmart app and even have their items professionally installed.

As Walmart Marketplace continues to evolve, these new investments underscore the company’s commitment to empowering sellers, enabling global expansion and delivering seamless omnichannel experiences for customers everywhere. By leveraging advanced technology, expanding fulfillment capabilities and deepening integration between online and in-store shopping, Walmart is building a marketplace ecosystem where sellers of all sizes can thrive — and customers can discover even more value and convenience.

*Fulfillment cost per item. Walmart first-party data, orders fulfilled 7/1/24–6/30/25.
** Walmart first-party data, 6/30/24–6/30/25.