Thermomix USA Appoints Ryan McLarry as Chief Executive Officer to Lead Next Phase of US Growth

DALLAS--(BUSINESS WIRE)--Vorwerk LLC (Thermomix USA) announced today the appointment of Ryan McLarry as Chief Executive Officer. McLarry brings nearly two decades of cross-industry leadership in consumer innovation, strategy, and sales, marking a pivotal moment for the brand as it accelerates its growth domestically.

McLarry’s appointment comes at a transformative moment for Thermomix USA, as the brand prepares for the highly anticipated launch of the Thermomix TM7™ on September 2. This milestone also follows the June opening of the company’s flagship Experience Center in Dallas and the addition of Marketing Director Sunny Yarrish in April. Together with a rapidly growing network of passionate consultants, these developments signal a bold new era in the brand’s U.S. expansion.

McLarry to drive U.S. growth with proven leadership

With extensive cross-industry experience spanning home appliances, consumer electronics, industrial technology, and TMT (Technology, Media, and Telecom), McLarry has held senior leadership roles including General Manager and Head of Growth Strategy at ALKEGEN, a private equity-backed company, Director of Strategy and Business Development at TE Connectivity, and a leadership position with Samsung Electronics Home Appliances where he helped grow market share in the competitive North American landscape. He also played a key role in AT&T's Corporate Strategy team, shaping growth initiatives for one of the world's largest communication companies.

Holding an MBA from Vanderbilt University and a B.A. from the University of Michigan, McLarry’s career began with direct sales at Cutco, where he quickly became a top performer - a foundation that fuels his passion for empowering the Thermomix community of consultants to share the brand's game-changing kitchen innovation.

"Thermomix is more than a product - it's a movement that transforms the way people cook and connect over food," said McLarry. "With the U.S. launch of the new Thermomix TM7™ just a few days away, Thermomix USA is at the kind of crossroads most companies dream about - a perfect blend of product brilliance, passionate community, and untapped market potential in the US. I'm here to hit the accelerator and take us down the path to extraordinary growth."

Looking ahead to 2025, McLarry and his leadership team will drive U.S. momentum through the launch of the Thermomix TM7™ and expansion efforts, contributing to the global growth of the Vorwerk Group.

About Thermomix

Since its inception in 1971, Thermomix has been revolutionizing kitchens across the world. Evolving from seven functions to a total of 28 unique capabilities with its latest model, Thermomix continues to set the standard for smart kitchens globally. Widely used in more than 11 million kitchens worldwide, Thermomix has been transforming kitchens for the past five decades. From amateurs to executive chefs, Thermomix makes achieving culinary feats effortless, with renowned chefs Ludo Lefebvre, Matthew Kenney, Bill Yosses, Antonio Bachour, and more praising its functionality. In a modern society where time is precious, Thermomix is poised to digitally revolutionize the art of cooking by streamlining the process in its entirety. More information here www.thermomix.com.

About Vorwerk Group

Vorwerk is the number one direct sales company in Europe and the world-leading direct seller of high-quality household appliances. Founded in Wuppertal, Germany, in 1883, today Vorwerk is an international family enterprise. Its core business is the production and sale of superior household products (Thermomix kitchen appliance, Kobold cleaning systems). Vorwerk always seeks direct contact with its customers and achieves this primarily through its advisors, who are at the center of the company's sales activities and serve as a central point of contact for the customer. The Vorwerk family also includes the akf group. Vorwerk generates consolidated sales of EUR 3.2 billion (2024) and operates in 60 countries. More information here www.vorwerk-group.com.