Treasure Data Earns Industry-First Certification for Responsible AI by TrustArc

Certification reaffirms Treasure Data’s deep commitment to responsible AI and customer data stewardship

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced it has earned TrustArc’s TRUSTe Responsible AI Certification. As the first-ever AI certification focused explicitly on data protection and privacy, TrustArc’s certification is a strong third-party validation that Treasure Data’s processes align with Responsible AI principles – including fairness, transparency, accountability, and more.

“Being a certified Responsible AI provider is an important milestone for Treasure Data,” said Kaz Ohta, CEO and co-founder of Treasure Data. “It reinforces to our customers that we can help them become superhumans with AI, while anchoring this intelligence in trust, privacy, and security.”

Treasure Data believes it is among the first enterprise CDPs to be certified for Responsible AI by TrustArc. TrustArc certification standard incorporates principles from leading industry standards such as NIST and OECD, as well as AI regulations like the EU AI Act.

Treasure Data’s offerings that meet these standards include:

• AI Agent Foundry: A platform for building and refining AI agents infused with the unparalleled data accuracy of Treasure Data’s Diamond Record.
• Audience Agent: An AI-driven solution for advanced audience discovery and segmentation.

Exceptional experiences and AI hinge on trust, and as AI agents grow more autonomous, trust becomes even more essential. Treasure Data embeds AI directly into its platform to reduce risk, ensure transparency, and keep sensitive customer data protected. It helps marketing and CX teams orchestrate hyper-personalized customer experiences while deploying AI responsibly—aligned with privacy standards, governance policies, and ethical expectations.

“Achieving Responsible AI Certification demonstrates more than a commitment to compliance. It signals the leadership role Treasure Data is taking to shape how AI can be deployed responsibly. Organizations that choose vendors with this level of dedication are investing in partners who prioritize ethical innovation, transparency, and accountability from the very start," said Noël Luke, Chief Assurance Officer at TrustArc.

To learn more about Treasure Data’s AI innovations and to hear more from global leaders in AI and data, register for CDP World on October 28-29, 2025 in Las Vegas.

About Treasure Data

Treasure Data is the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI. Treasure Data empowers the world’s largest and most innovative companies to deliver hyper-personalized customer experiences at scale that increase revenue, reduce costs, and build trust. Visit www.treasuredata.com to learn more.

About TrustArc

TrustArc is redefining privacy for the AI era. With 28+ years of global privacy expertise and assurance services, we deliver the only platform that blends regulatory intelligence, automation, and AI to orchestrate end-to-end data privacy and governance. From automated DSR fulfillment to AI risk assessments and real-time compliance reporting, TrustArc helps organizations embed trust at every touchpoint. Headquartered in the San Francisco Bay Area with a global footprint, our privacy-first approach powers responsible innovation while reducing risk, ensuring our customers lead with confidence in a rapidly evolving regulatory landscape. Discover how at www.trustarc.com.