Pega Recognized by Gartner in 2025 Critical Capabilities for Sales Force Automation Platforms

Pega Sales Automation receives highest score in B2B Sales Use Case for the fifth consecutive year

WALTHAM, Mass.--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company™, today announced Gartner Research has recognized Pega in their Critical Capabilities for Sales Force Automation Platforms report (1). Pega received the highest score of all vendors in the B2B Sales Use Case category for the fifth consecutive year.

In the report, Gartner predicts, “By 2028, 75% of B2B seller/buyer engagements will take place digitally but only 30% of sales organizations will successfully implement AI agents due to challenges with data quality and organizational readiness.” In order to successfully implement AI agents, enterprises will face an imminent need to transition off their legacy sales force automation systems to modern AI platforms for true transformation.

The report evaluated Pega Sales Automation™ and 12 other sales force automation platforms across 12 key capabilities aligned with common selling use cases. Pega believes Pega Sales Automation streamlines complex sales processes end to end—accelerating deal cycles, strengthening customer relationships, and equipping sellers with real-time insights. Also assessed were Pega Blueprint™, an AI-powered workflow design agent that allows sales operations teams to transform selling processes, and Pega Coach™ for Sales Automation, a generative AI assistant that delivers proactive, contextual guidance by combining organizational best practices with real-time case data. Together, these solutions help sales teams work smarter and close deals faster.

This report is among Pega's recent analyst recognitions for its enterprise AI and workflow automation capabilities. Pega was recently named a Leader in The Forrester Wave™: AI Decisioning Platforms, Q2 2025 (2), The Forrester Wave™: Customer Relationship Management Software, Q1 2025 (3), Gartner Magic Quadrant™ for Process Mining Platforms 2025 (4). Last year, it was also named a Leader in the Gartner Magic Quadrant™ for CRM Customer Engagement Center (CEC) 2024 (5) and The Forrester Wave™: Real-Time Interaction Management, Q1 2024 (6). For more background on these and additional analyst reports, visit www.pega.com/analyst-reports.

Quotes & Commentary:
“While many AI-powered sales tools promise transformation, sales teams continue to face persistent challenges like long sales cycles, inconsistent lead quality, and difficulty sustaining meaningful customer engagement,” said Don Schuerman, chief technology officer, Pega. “Sales organizations are going to come to a crossroads: either transition to a modern, AI platform, or get left behind. What sets Pega apart is our ability to transform sales with AI solutions that are not only intelligent, but also consistent, auditable, and adaptable, which empowers sales teams to automate with confidence and drive measurable results. We believe this latest analyst recognition reinforces our commitment to helping organizations sell smarter, faster, and more effectively.”

Supporting Resources:

• Download: Critical Capabilities for Sales Force Automation Platforms report
• Solution background: Pega Sales Automation
• Video: Pega Sales Automation overview
  
  

1. Gartner, Inc., ”Critical Capabilities for Sales Force Automation Platforms,” by Guy Wood, Steve Rietberg, Adnan Zijadic, Wendy Butler-Mafuz, August 5, 2025
2. Forrester Research, “The Forrester Wave™: AI Decisioning Platforms, Q2 2025,” by Mike Gualtieri with contributions from Sudha Maheshwari, Bardia Razzaghi, and Jen Barton, June 10, 2025
3. Forrester Research, “The Forrester Wave™: Customer Relationship Management Software, Q1 2025,” by Kate Leggett, with contributions from Linda Ivy-Rosser and Faith Born, March 21, 2025
4. Gartner, Inc., “Magic Quadrant for Process Mining Platforms 2025,” by Tushar Srivastava, Marc Kerremans, and David Sugden, April 15, 2025
5. Gartner, Inc., “Magic Quadrant for the CRM Customer Engagement Center (CEC) 2024,” by Pri Rathnayake, Wynn White, Drew Kraus, December 2024
6. Forrester Research, “The Forrester Wave™: Real-Time Interaction Management, Q1 2024” by Rusty Warner, February 26, 2024

About Pegasystems

Pega is The Enterprise Transformation Company that helps organizations Build for Change® with enterprise AI decisioning and workflow automation. Many of the world’s most influential businesses rely on our platform to solve their most pressing challenges, from personalizing engagement to automating service to streamlining operations. Since 1983, we’ve built our scalable and flexible architecture to help enterprises meet today’s customer demands while continuously transforming for tomorrow. For more information on Pega (NASDAQ: PEGA), visit www.pega.com.

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