FLOR Embraces the Changing Season with New Fall Collection

Latest Launches Elevate Everyday Living with Neutral Tones and Sophisticated Styles

ATLANTA--(BUSINESS WIRE)--FLOR®, the high-end area rug brand for homes, offices, and every space in between, today launches its Fall Collection that puts a new twist on autumn aesthetics. The collection leans into elevated living, detailed comfort, and entertaining essentials as it explores neutral tones, artful design, and sophisticated textures. It also features cosmic-inspired rug styles that tap into the shared awe and wonder that people have for space.

The Fall Collection features covet-worthy launches, including:

• Lost In Pixels: Give your space a digital twist with this graphic-patterned rug. Available in Bright White/Bone, Eggnog/Space, Seafoam/Bone, and Black/Multi.
• Plaid And Simple: Simplicity, but with a twist. This plaid rug adds a modern take on a classic pattern, bringing movement and style to any space. Available in Bone/Tundra, Pearl/Pine, and Light Blue/Spice.
• Across The Web: Organic shapes, earthy hues, refined style. Each element comes together in this nature-inspired rug, embracing neutral colorways like Bone/Saddle, Tundra/Wheat, and Seafoam/Bright White.
• Plot Twist: Grounded and refined. That’s what you get with this area rug style made up of thoughtfully placed, simple lines. Available in Mink, Jute, and Dune.
• Twist Of Fate: Talk about twists and turns. Add touchable texture to your space with this maze-like patterned rug. Keep it neutral with either the Fawn, Fieldstone, or Indigo colorways.
• Moon Walk: Step through the phases of Earth's closest satellite with this area rug’s bold statement patterning. Designed to create drama and movement in larger spaces – and detail in smaller ones – this style is available in Fawn, Pine, and Flint.
• Stardust: With metallic accents, this area rug echoes the brilliance of shooting stars and adds cosmic glamour to every step. Add a touch of elegance and sophistication to your space with either the Bone/Gold or Bone/Silver colorways.

“Our Fall Collection offers entertaining essentials you didn’t know you needed. Beautifully designed, completely customizable, and responsibly made, these new styles – just like all FLOR rugs – are made to handle daily life and do it with style,” said James Pope, General Manager at FLOR. “Additionally, with our complimentary design assistance and hundreds of colors and patterns to choose from, we offer our customers the opportunity to bring their unique design perspectives to life one tile at a time.”

Fall Social Spotlight: Holistic, Earth-Friendly Design

The brand’s Guest Stylist for the Fall Season is Jenny Murphy, founder of J. Reiko Design + Co. Murphy collaborated with FLOR to style a mountainside home using FLOR to add a calm, intentional, and connected feel. The spotlight showcases Murphy’s favorite FLOR rug styles, plus her tips for designing with purpose by balancing beauty and function to create authentic spaces.

“Partnering with FLOR for the Fall Catalog was an exciting experience,” said Murphy. “Adding the Roadside Attraction style to the home brought softness and structure without overpowering the space, allowing the sweeping views of the Flatiron Mountains just beyond the windows to take center stage.”

Based in Fort Collins, Colorado, J. Reiko Design + Co. is a holistic interior design and architecture firm creating well-considered spaces that embrace storied, impactful, and balanced design. Rooted in the belief that every space has a story, Murphy and her team take the time to understand the rhythms of daily life, personal values, and the emotional tone their clients wish to cultivate in their homes – authenticity guides every decision.

“FLOR’s sustainable, low-VOC materials support personal and environmental wellness, aligning with our commitment to health and harmony in the home,” Murphy continued. “Each product is part of a larger movement toward conscious living—something we’re passionate about encouraging through our work. Whether we’re designing a serene retreat or a lively family room, FLOR provides the flexibility to achieve just the right visual and functional balance.”

All of the Fall Collection launches are available now for purchase on FLOR’s website.

To learn more about FLOR’s partnership with J. Reiko Design + Co., follow this link.

About FLOR

FLOR®, the premium design brand of Interface®, has brought high-end area rugs to homes, offices, and every space between since 2003. FLOR carpet tiles are beautiful, easy to install, and responsibly sourced. Our customizable designs are engineered for high-traffic spaces, from family rooms to conference rooms. For more information, visit FLOR.com.