Vitable Health Brings Primary Care-Backed ICHRA to Ohio Small Businesses as New $400 Tax Credit Takes Effect

Virtual Primary Care + ICHRA Now Available to Help Employers Unlock HB133 Incentive

PHILADELPHIA--(BUSINESS WIRE)--Vitable Health, the leading all-in-one health benefits platform redefining care for the American workforce, today announced the availability of its primary care-backed Individual Coverage Health Reimbursement Arrangement (ICHRA) services in Ohio. This expansion coincides with the recent implementation of House Bill 133, which provides a $400 per-employee tax credit to small businesses offering healthcare coverage through an ICHRA, an unprecedented opportunity to make healthcare more affordable and accessible for Ohio’s employers and workers alike.

While ICHRA adoption is gaining traction nationwide, most platforms stop at benefits administration, leaving employees with a plan, but no place to turn when they actually need care. Vitable Health addresses this critical gap by pairing tax-advantaged ICHRA benefits with virtual primary care, mental health coaching, covered prescriptions, preventive labs, and diagnostic testing, all accessible through a mobile-first experience designed for the modern workforce.

With Vitable Health, employers can offer marketplace coverage through ICHRA and provide their teams with unlimited access to virtual primary care. Thanks to available tax credits, the cost to the business can be as low as $400 per employee, often bringing the net cost close to zero in the first year.

“This expansion is about more than crossing state lines; it’s about closing the gap between coverage and care,” said Joseph Kitonga, CEO of Vitable Health. “In Ohio, we’re proving that affordable, high-quality healthcare for everyday workers isn’t a pipe dream. It’s here, it’s working, and it’s only the beginning. Too often, access ends at the insurance card. With Vitable, we’re not just offering compliance, we’re offering care.”

Ohio’s small business community, especially in sectors like home health, construction, food service, and retail, has long struggled to afford traditional group health insurance, which is typically expensive, rigid, and out of step with high-turnover workforces. HB133 changes that by offering meaningful financial support, and Vitable Health makes it easy for employers to take full advantage of the incentive while providing more than just a check-the-box plan.

For Ohio workers, particularly those who have historically been uninsured or underinsured, this model brings real healthcare within reach. Instead of relying on the emergency room or delaying care, employees receive timely access to primary care, mental health coaching, covered prescriptions, and routine labs with no deductibles, copays, or surprise bills.

“This is a moment of alignment,” Kitonga added. “Ohio’s policy leadership, the rising adoption of ICHRAs, and Vitable Health’s primary care-first model are all converging toward a system where small businesses can finally afford to offer real healthcare.”

To learn more about how Ohio small businesses can leverage HB133 with Vitable Health’s ICHRA and virtual care services, visit vitablehealth.com/ichra.

About Vitable Health

Vitable Health is the nation’s leading health benefits platform, making healthcare better for business owners and employees. With a focus on real access over red tape, Vitable Health offers employers affordable, ACA-compliant health benefit solutions, including Minimum Essential Coverage (MEC) plans, MVP plans, and ICHRA and QSEHRA options, that are packaged with Direct Primary Care and can be enhanced with Vision and Dental benefits. Every plan includes access to virtual primary care visits, mental health coaching, and over 1,000 covered prescriptions and labs with zero out-of-pocket costs. To date, Vitable Health has raised $25 million from top-tier investors, including First Round Capital, Y Combinator, Cherryrock Capital, Citi Bank’s Impact Fund, Commerce Ventures, Jack Altman, Michael Seibel, Immad Akhund, and SoftBank Opportunity Fund.