Antenna Group Launches Conscious Compass to Help Brands Navigate the Journey From Purpose to Impact

Built on Antenna’s proprietary, AI-powered assessment of brand consciousness, the tool provides brands with clear, actionable direction to understand their marketing and communications footprint, accelerate momentum, and deepen impact

NEW YORK--(BUSINESS WIRE)--Antenna Group, a global marketing and communications agency, today announced the launch of the Conscious Compass, a proprietary, AI-powered tool for assessing brands and providing recommendations that transform fragmented activity into a unified, purpose-driven strategy. The tool is the latest addition to Antenna’s differentiated technology stack, further strengthening its ability to partner with leading brands that innovate and operate with intentionality and purpose.

In today’s business landscape, turning mission into impact requires more than intention — it demands the development of a Conscious Brand strategy: a unified, holistic approach that aligns marketing and communications to deliver measurable, meaningful, and authentic results.

Utilizing the Conscious Compass begins with an assessment of brand consciousness, Antenna Group’s framework for identifying brands that drive consequential change for a better, healthier, and more sustainable future. By training on an organization’s existing content and brand materials, the AI tool generates an assessment of brand performance across 8 essential attributes for conscious brands: Awake, Aware, Reflective, Attentive, Cogent, Sentient, Visionary, and Intentional. By identifying strengths and areas for improvement across these attributes, the Compass provides clear direction for brands that are on a journey to becoming fully conscious.

Building on insights from the assessment phase, the Conscious Compass delivers targeted recommendations to enhance brand performance — including strategic brand positioning language, guidance on the right service stacks to implement, and tailored strategies for both social and traditional media.

“In today’s landscape, mission alone is insufficient. Consumers, investors, and stakeholders demand real, measurable change, requiring brands to rethink how their marketing strategies align with and help realize their broader purpose,” said Keith Zakheim, CEO of Antenna Group. “The Conscious Compass provides brands with a standardized, measurable framework that turns purpose into impact. It empowers organizations to move beyond abstract ideals, providing a structured assessment of and prescriptive plan for their marketing performance that ensures every effort is intentional, aligned, and driving meaningful results. It’s an essential resource for any brand committed to evolving with clarity and conviction.”

“In the Age of Adoption, being conscious is an imperative,” added Zakheim. “Antenna’s Conscious Compass not only identifies strengths, misalignments, and untapped opportunities, but it provides brands with actionable insights to uplevel their marketing efforts.”

The Conscious Compass launch follows the introduction of Antenna’s new brand identity, solidifying the agency’s position as the preferred partner to conscious brands that drive consequential change for a better, healthier, and more sustainable future.

Try out the Conscious Compass’ framework for yourself using the self-assessment tool at www.fullyconscious.com, and learn more about brand consciousness here in an article on Antenna’s LinkedIn page.

About Antenna Group

Antenna Group is a global marketing and communications agency that partners with Fully Conscious brands—those with the courage to lead transformative change across Climate & Energy, Real Estate, Health, and beyond. Our clients include visionary corporations, startups, investors, and nonprofits who recognize that meaningful impact requires more than awareness; it demands bold action. In today's Age of Adoption, where every sector must incorporate sustainable solutions into foundational systems, we amplify brands standing at the forefront of change, shaping a better future for our planet and its people. To learn more, visit antennagroup.com.