-

MediaCo’s, Estrella TV, Continues to Build Prime Time Momentum with Double-Digit Growth in Key Demo

NEW YORK--(BUSINESS WIRE)--MediaCo today announced a strong second quarter, with EstrellaTV delivering year-over-year monthly growth for 5 of the last 7 months, including each month in Q2—a major milestone showing sustained momentum.

In Q2 2025, EstrellaTV averaged 15.3k P18-49 prime time viewers (Mon–Sun), up 23% from 12.4k in Q2 2024. Notably, EstrellaTV was the only Spanish-language broadcast network to grow in this demo during prime.

June closed with continued gains:

  • June P18-49 Mon–Sun prime: 15.0k, up from 12.5k YoY (third straight monthly gain).
  • Mon–Fri prime time up 29% YoY (19.4k vs. 15.0k).

Program highlights:

  • Noticiero Cierre de Edición (10p): 32.4k viewers, +7% vs. season average.
  • 24 Horas Late (10:30p): 29.6k, +14%.
  • Minuto Para Ganar (6p): +20% vs. season-to-date.
  • Alarma TV (11p): up from 6.7k to 7.7k, with late-night repeats also posting double-digit gains.

“This quarter marks a turning point for EstrellaTV,” said Brian Fisher, SVP, Video Sales, MediaCo. “After six years, we’re delivering sustained growth in our core demo, reflecting the strength of our content and connection with Hispanic audiences.”

MediaCo will continue investing in original programming and digital expansion to build on this growth through the rest of 2025.

ABOUT MEDIACO

MediaCo (NASDAQ:MDIA) is a national multimedia company delivering culturally resonant content through television, radio, and digital platforms. Its iconic brands, including WBLS, Hot97, Don Cheto Radio Network, and top-rated Spanish-language stations in New York, Los Angeles, Dallas and Houston, reach millions of multicultural consumers each week.

Source: Nielsen National TV View, National Sample; Panel Only, TV with Digital. Live+Same Day, Strict Daypart Averages; P18-49 AA (units). Season-to-date (9/23/24 - 6/29/25 vs. 9/25/23-6/30/24); June (5/26/25 - 6/29/25 vs. 5/27/24-6/30/24).

Contacts

press@mediacoholding.com

Industry:

MediaCo

NASDAQ:MDIA
Details
Headquarters: New York, New York
CEO: Albert Rodriguez
Employees: 330
Organization: PUB
Release Versions
English

Contacts

press@mediacoholding.com

More News From MediaCo

Sigma Audio Networks, Powered by MediaCo, Announces Partnership With Hector “El Nene” and Top 20 Countdown Global

NEW YORK--(BUSINESS WIRE)--Sigma Audio Networks, the multicultural audio network built to connect brands with culturally influential audiences at scale, today announced a new partnership with Hector “El Nene” Arroyo-Rivera and his hit weekend program Top 20 Countdown Global, adding the show to Sigma Audio’s growing portfolio of nationally represented audio properties. Under the agreement, Sigma Audio Networks will represent Top 20 Countdown Global con Hector El Nene for network sales, future sy...

Sigma Audio Networks Powered by MediaCo and WAPA Media Announce Strategic Partnership to Expand La Tendencia de Molusco Across the U.S.

NEW YORK--(BUSINESS WIRE)--Sigma Audio Networks powered by MediaCo (Nasdaq: MDIA) and WAPA Media, a subsidiary of Hemisphere Media Group, have entered a strategic partnership to bring La Tendencia de Molusco, Puerto Rico’s #1 radio show, to audiences across the United States. Hosted by Jorge “Molusco” Pabón, La Tendencia de Molusco is a leading radio and digital entertainment brand, with a loyal audience built through its unique blend of entertainment, pop culture, comedy, and social commentary...

MediaCo Launches EstrellaTV on KYVV in San Antonio, Expanding Full-Power Distribution in a Key Hispanic Market

NEW YORK--(BUSINESS WIRE)--MediaCo Holding Inc. (Nasdaq: MDIA) today announced the launch of EstrellaTV on KYVV in San Antonio, marking a significant expansion of the network’s full-power broadcast footprint in one of the nation’s most important Hispanic markets. The May 19 launch strengthens EstrellaTV’s distribution and positions the network for continued audience and advertising growth across South Texas as the company builds momentum across its national television portfolio. “Launching Estr...
Back to Newsroom