Atar Capital Affiliate WinCup Acquires Conver Pack to Expand Sustainable Packaging Portfolio

By building on its groundbreaking PHA innovation with premium paper products, WinCup furthers the eco-conscious transformation of the food packaging industry.

LOS ANGELES--(BUSINESS WIRE)--Atar Capital, a Los Angeles-based global private investment firm, today announced its affiliate WinCup’s successful acquisition of Conver Pack Inc, a manufacturer of premium paper cup products and accessories based in Medley, Florida.

The strategic acquisition strengthens WinCup's position as a leader in sustainable foodservice packaging by adding Conver Pack's SFI-certified paper cups to its innovative product lineup. This addition complements WinCup's groundbreaking phade® brand of marine-biodegradable and home-compostable straws, cups, and cutlery.

"WinCup's acquisition of Conver Pack represents another milestone in our mission to be the leaders in sustainable packaging," said Cyrus Nikou, Founder and Managing Partner of Atar Capital. "By combining these complementary product lines, we're creating a comprehensive eco-friendly portfolio that accelerates the transition into sustainable solutions while delivering the performance and customer experience that foodservice operators demand."

"This strategic acquisition significantly expands WinCup's sustainable packaging capabilities and product portfolio by combining our innovative PHA-based phade® technology with Conver Pack's premium paper solutions," said Brad Laporte, CEO of WinCup. "By offering customary substrates, PHA-based, and paper-based platforms, we can now provide foodservice operators a complete suite of traditional foodservice products plus truly sustainable alternatives that address virtually every packaging need."

Since acquiring WinCup in 2020, Atar Capital has strategically supported the company's expansion of its revolutionary phade® product line, which has replaced over 3 billion plastic straws with sustainable alternatives. The addition of Conver Pack strengthens WinCup's ability to serve the growing market demand for environmentally responsible foodservice packaging.

About Atar Capital

Atar Capital is a global private investment firm that acquires a wide range of lower middle market businesses exhibiting opportunities for growth, revitalization and significant value creation. Atar Capital’s principals have collectively completed 90 private equity transactions across 18 countries worldwide.

Atar Capital’s combination of operational expertise, industry knowledge and investment experience provide a unique edge in creating value and working as a true partner with its affiliate companies. The firm assists in activities ranging from growing the business to improving operations and financial performance, leveraging all available resources and talent within Atar’s leadership team, as well as its bench of seasoned senior advisors with deep sector and functional expertise. For more information, please visit www.atarcapital.com.

About WinCup, Inc.

WinCup, Inc., headquartered in Atlanta, Georgia is a leading manufacturer of traditional and eco-friendly disposable cups, bowls, containers, lids, and straws. The company's eight manufacturing locations across the U.S. are committed to high-quality products and superior customer service. To learn more, please visit www.wincup.com.