Bob's Discount Furniture Launches Entertaining New Social-First Reality Series: “Till Decor Do Us Part"

Clashing Styles Meet Relationship Trials in Original Six-Episode Social Series

MANCHESTER, Conn.--(BUSINESS WIRE)--Bob’s Discount Furniture is excited to announce the launch of a new social-first reality series, “Till Decor Do Us Part," which invites couples to take a leap of faith by giving their partners 100% decision rights in designing the room of their dreams.

“Till Decor Do Us Part,” shot specifically for social, features comedian Gabby Bryan as the host and six real-life couples as the contestants. Each episode showcases one partner shopping for furniture while the other, along with the host, watches and comments in real time from the sidelines. This setup guarantees laughter and surprises as design choices are made without consulting the other partner. The engaging format ensures that viewers will enjoy the journey as much as the final reveal, where each couple sees their newly designed space for the first time.

In a landscape where marketing is rapidly evolving, Steve Nesle, Chief Marketing Officer of Bob's, highlights the importance of connecting with new audiences where they are - on their phones. “Traditional advertising has an important place in our full stack marketing strategy,” said Nesle. “But increasingly we need to connect with new audiences on the platforms they frequent with the kind of content they consume."

The series kicks off with six initial episodes appearing on Bob’s new handles - @TillDecorDoUsPart across TikTok, Meta, and YouTube. The series will roll out over the summer, with a new episode dropping every week.

“Our couples and Gabby are the stars of the show here,” added Nesle. “The Bob's brand plays the facilitator—like a couples therapist. We guide them through their design adventures while celebrating their unique styles.”

Meet the Couples:

• A style-conscious wife lets her design-newbie husband redesign their bedroom. What could go wrong?
• A new girlfriend takes on a bachelor pad with barely more than a couch and a TV.
• A sentimental momma’s boy watches his partner take over his childhood home.
• A maximalist chef nervously watches his ultra-practical wife make bold calls.
• A speech pathologist with a love for plants clashes with her detective boyfriend’s “boy style.”
• And a jiu-jitsu bro goes head-to-head with his curated minimalist girlfriend.

The show will also feature an always-on TikTok and Instagram content strategy designed to extend the drama beyond each episode, with fan-favorite formats like:

• “Find the Bob” – a Where’s Waldo–style furniture hunt
• “Keep It or Chuck It” – where Gabby decides the fate of questionable decor
• “Furniture Eulogies” – heartfelt sendoffs for questionable design choices
• “Couch Therapy” – where Gabby helps couples compromise, one loveseat at a time

“Engagement is the name of the game,” adds Nesle. “Yes, we want to reach new audiences, but more importantly, we want them to interact with us.”

“Till Decor Do Us Part" promises to be a refreshing addition to the reality show genre, emphasizing creativity, humor, and the dynamics of relationship decision-making.

For more information and to watch the series, visit or follow us on Facebook, TikTok, YouTube, Instagram @tilldecordouspart. For more information about decor featured on the show visit https://www.mybobs.com/tilldecordouspart.

About Bob’s Discount Furniture

Founded in 1991, Bob’s Discount Furniture is one of the fastest growing furniture retailers in the United States, with 200 stores across 26 states. Known for its quality products, unbeatable prices, and playful spirit, Bob’s helps millions of customers furnish the homes they love — now with a little reality-TV flair. Learn more at www.mybobs.com.