Transcend Announces Workflows to Amplify Privacy Automation

New No-Code Builder Further Unlocks Powerful Privacy Automations—Cutting Overhead, Speeding Compliance, and Giving Privacy Teams Even More Control

SAN FRANCISCO--(BUSINESS WIRE)--Transcend, the fastest-growing privacy platform¹, today launched Workflows, a major upgrade that now makes it even easier for any team to automate powerful privacy rights processes. Building on Transcend’s robust automation engine, Workflows makes it easier than ever for privacy managers to configure and automate privacy requests of any complexity, from basic data deletion and employee access requests to nuanced, cross-system data flows like changes in communication preferences.

As the volume of requests and variety of request types continue to expand, privacy teams need tools that can keep pace. Workflows offers the flexibility to manage unique rules and actions across user types, jurisdictions, and sub-brands, all from one intuitive, centralized interface, and as part of the Transcend platform that connects directly to all of an organization’s business systems.

With Workflows, privacy teams can automate faster, iterate easily, and adapt to new privacy challenges or regulatory changes without writing a single line of code. This streamlined approach helps organizations of any size save time and scale privacy practices efficiently—delivering faster, more complete compliance without ballooning headcount or operational cost.

“Privacy should accelerate—not hinder—business operations,” said Ben Brook, CEO and co-founder of Transcend. “Workflows positions privacy teams to proactively embed essential privacy controls into business systems, making privacy an enabler of innovation rather than a source of friction.”

Key Benefits of Transcend Workflows:

• Efficiency for lean teams: Integrate advanced privacy controls for different types of privacy request processes in just a few clicks

• Lower overhead & cost: Automate complex privacy operations to save hundreds of hours and tens of thousands of dollars annually

• Flexible use case handling: Customize request logic through a no-code builder to make privacy operations more responsive to changing business landscapes and regulatory environments for more complete compliance

“Workflows extends Transcend’s end-to-end automation by making it even more accessible,” said Krishna Bhat, VP of Product at Transcend. “With our depth and breadth of integrations, and now the ability to orchestrate them effortlessly, privacy programs gain greater clarity, control, and confidence in every operation.”

As a key piece of Transcend’s unified suite of privacy infrastructure solutions—including consent and preference management and data discovery and classification—Workflows reinforces Transcend’s position as the leading platform for automating privacy at scale.

The initial release of Workflows focuses on Data Subject Request Automation, with additional functionality for Preference Management use cases rolling out in the coming months.

To see Workflows in action or schedule time with our team, visit transcend.io.

About Transcend

Transcend is the privacy infrastructure that unleashes growth for the world’s leading brands. By automating data and consumer preference governance at the systems layer, Transcend helps companies unlock AI, personalized experiences, and growth, with speed and confidence. Transcend replaces the patchwork of manual tools with a unified, efficient, and secure governance platform. From consent & preference management, privacy requests, AI governance, assessments, and risk mitigation, Transcend operationalizes modern privacy across every system and user touchpoint. Recognized for rapid growth and innovation, in 2024 Transcend was named to the Deloitte Technology Fast 500™, one of Fast Company’s Most Innovative Companies, and LegalTech’s Data Solution of the Year. Founded in 2017 by Ben Brook (CEO) and Mike Farrell (CTO), Transcend is based in California’s Bay Area.

Endnotes:

1: Fastest growing based on YoY revenue growth compared to companies cited in IDC’s Worldwide Data Privacy Compliance Software Market Shares, 2023: OneTrust Still at the Top with Competition Heating Up (IDC #US50798323, June 2024)