RotoWire Unveils Cutting-Edge Football App and Bold New Look

Powered by proprietary models and industry-leading sports data, this launch marks the beginning of a new chapter for the brand—and sets a new standard for the future of fantasy sports.

MADISON, Wis.--(BUSINESS WIRE)--RotoWire today debuted its most advanced tool for fantasy players yet: a reimagined fantasy football app built for smarter drafts, faster decisions, and weekly wins. Unlike league-hosting platforms, RotoWire is built to support fantasy players—offering expert guidance, draft prep, and in-season strategy through a subscription-based experience. Combining personalized cheat sheets, real-time alerts, and proprietary projections, the new app reflects where the game is headed — and where RotoWire will lead. This launch coincides with the first full brand refresh for the company that’s helped shape fantasy sports since 1997.

Available now on the App Store and Google Play, the new RotoWire Football Draft Kit App brings the trusted subscription experience to a modern, mobile-first platform—well in time for the 2025 NFL season. From customized draft planning to in-season strategy, it puts expert tools and real-time analysis right in your pocket.

“With our new app, we’re bringing decades of expertise to life in a way that’s faster, smarter, and more accessible,” says Peter Schoenke, RotoWire co-founder. “When we started RotoWire in 1997, fantasy sports looked completely different—people mailed in lineups and tracked stats from box scores in the newspaper. We’ve come a long way since then, and this brand evolution really honors that journey. There’s a nostalgic feel to it, but it’s also a launchpad for everything ahead. I’m incredibly proud of how far we’ve come—and even more excited about where we’re going.”

The app’s core features include:

• Draft Assistant: Proprietary technology provides real-time notes on players while you draft, delivering the experience of an assistant GM in your pocket
• One-of-a-kind Draft Plan Creator where people can mold the rankings to fit their draft preferences
• Draft Simulator with an advanced algorithm that runs thousands of calculations to identify the best players for each pick in real time
• A fantasy football feed that goes beyond news and articles. See which players are rising and falling, best matchups and other key insights

This launch coincides with RotoWire’s first-ever brand redesign. The refresh pays tribute to RotoWire’s history while reflecting its evolution into a modern digital platform—one that powers fantasy insights for both fans and enterprise partners.

“We’ve always been known for our depth of content and quality data,” said Caroline Yearwood, VP at Gambling.com Group, the parent company of RotoWire. “Now we’re delivering that in a way that feels modern, intuitive, and built for how people actually play today.”

With over one million player notes written since its inception, RotoWire remains the backbone of fantasy analysis, with almost every major platform and more than 80 clients utilizing its data through licensing and API partnerships. The new app and refreshed brand bring that legacy to life in a smarter, faster, and more user-friendly experience for today’s fantasy football audience.

The RotoWire Football Draft Kit App is available now on iOS and Android. RotoWire subscriptions are available through the app or online at RotoWire.com, starting at just $6.99/month, and include full access to premium tools, league sync, draft tools, and in-season strategy for every sport.

For more information, visit RotoWire.com or contact [e-mail].

About RotoWire

Founded in 1997, RotoWire is the go-to fantasy sports platform for serious players seeking real-time player updates, custom rankings, and expert strategy. RotoWire powers league-winning decisions for millions of users and provides data infrastructure for top-tier fantasy and sports betting platforms. RotoWire has been part of Gambling.com Group since 2022.