SmarterChains Chairman Gustavo Ghory Joins FourKites' Strategic Advisory Council

Manufacturing and supply chain veteran brings global CPG expertise to platform's advisory council

CHICAGO--(BUSINESS WIRE)--FourKites®, the global leader in AI-driven supply chain transformation, today announced that Gustavo Ghory, Chairman and Co-Founder of SmarterChains and former Chief Supply Chain Officer at Kimberly-Clark, has joined the company’s Strategic Advisory Council. Ghory brings over 37 years of experience in manufacturing and supply chain leadership and will provide strategic guidance on product innovation and market expansion.

Throughout his extensive career, Ghory has held top executive roles in leading consumer products companies. Prior to Kimberly-Clark, he served as Vice President, Product Supply – Global Manufacturing at Procter & Gamble. His accomplishments include creating centralized planning capabilities, pioneering manufacturing work systems, and developing leadership programs that transformed operations across global organizations.

"Throughout my career in CPG manufacturing, I've seen how operational intelligence transforms business outcomes," said Ghory. "FourKites has developed something truly remarkable — a platform that doesn't just connect disparate systems but creates a unified operational brain capable of making complex decisions without human intervention. This represents a fundamental shift from the reactive supply chains of the past to truly intelligent operations that anticipate and prevent disruptions."

FourKites' Strategic Advisory Council brings together accomplished supply chain executives with decades of hands-on experience. The Council represents FourKites' commitment to understanding the practical realities supply chain leaders face, ensuring the company's solutions address genuine market needs.

"Gustavo's global manufacturing expertise and pioneering work in digital transformation make him an exceptional addition to our Council," said Mathew Elenjickal, Founder and CEO of FourKites. "His experience implementing advanced technologies across complex production environments will be invaluable as we continue to develop solutions that autonomously orchestrate end-to-end supply chain operations."

Ghory's appointment follows FourKites' evolution beyond real-time visibility to offer the industry's only Intelligent Control Tower™. This platform combines supply chain network data with digital twins and a Digital Workforce of AI agents that autonomously act on visibility data, preventing disruptions before they occur and orchestrating complex supply chain operations. Customers are experiencing 40% higher throughput capacity and up to 80% reduction in manual coordination work.

"The future of manufacturing lies in self-orchestrating systems that continuously adapt to changing conditions," Ghory added. "I look forward to collaborating with FourKites to advance autonomous supply chain capabilities that free human operators from routine tasks, allowing them to focus on innovation and strategy rather than daily problem resolution."

In 2018, Ghory co-founded SmarterChains SA, a Swiss technology startup that helps manufacturers deliver value through its Operational Value Intelligence Platform, defining and executing digital strategies that incorporate 4th Industrial Revolution technologies. He has served on numerous boards, including The Educational Foundation of the Americas since 2000, the advisory board of UN agency UNITAR since 2018, the Institute of Supply Chain at the University of Tennessee, and o9 Solutions. Ghory collaborates with IMD in Lausanne, teaches in the EMBS program at Université Savoie Mont Blanc, and delivers lectures at various educational institutions across the US and Europe.

FourKites' customer co-innovation approach has defined the company since its founding. Through initiatives like the FourKites IdeaExchange, customer challenges directly shape the company's product roadmap, with more than 60% of features originating from customer suggestions. This collaborative approach has produced breakthrough solutions, enabling FourKites to transform how enterprises manage their supply chains.

About FourKites

FourKites®, the leader in AI-driven supply chain transformation for global enterprises and pioneer of advanced real-time visibility, turns supply chain data into automated action. FourKites’ Intelligent Control Tower™ breaks down enterprise silos by creating a real-time digital twin of orders, shipments, inventory and assets. This comprehensive view, combined with AI-powered digital workers, enables companies to prevent disruptions, automate routine tasks, and optimize performance across their supply chain. FourKites processes over 3.2 million supply chain events daily — from purchase orders to final delivery — helping 1,600+ global brands prevent disruptions, make faster decisions and move from reactive tracking to proactive supply chain orchestration.