XTM Names Rob Finney Chief Marketing Officer to Scale Adoption of Its Market-Leading AI Globalisation Platform

LONDON--(BUSINESS WIRE)--XTM International, the leading provider of enterprise-grade translation management technology, today announced the appointment of Rob Finney as Chief Marketing Officer. Rob joins XTM at a pivotal time as the company continues to redefine the future of localisation through groundbreaking innovations in artificial intelligence.

Rob brings almost 20 years of experience in SaaS, with a proven track record of driving rapid customer adoption and scaling global growth. At XTM, he will lead the global marketing strategy, with a focus on accelerating growth and ensuring more organisations around the world discover the measurable business value XTM delivers by helping them bring products to market faster, reduce localisation costs, and increase global revenue potential.

“XTM is innovating at a pace the industry has never seen,” said Ian Evans, CEO of XTM International. “With the launch of our Agentic AI suite, we are fundamentally transforming how organisations manage and scale localisation. Rob’s expertise will help our current and future customers understand and adopt these innovations, enabling them to remove bottlenecks, drive efficiency, and create real commercial impact.”

Localisation is often a bottleneck that slows companies down, delays global launches, and increases costs, ultimately impacting revenue. XTM’s recent release of its Agentic AI suite represents a major leap forward in solving this challenge. Combining context-aware automation, intelligent assistance, and workflow orchestration, Agentic AI delivers productivity and quality at scale helping organizations get to market faster, at lower cost, and with greater consistency.

“With Rob’s appointment, XTM reinforces its commitment to helping customers unlock growth by transforming localisation from a blocker into a strategic enabler,” Evans added.

“XTM has always led the industry through customer-first innovation,” said Rob Finney, CMO of XTM International. “I’m excited to join a company that is not only shaping the future of localisation but also delivering real, measurable value to organisations. Our technology doesn’t just help teams work smarter, it helps businesses move faster, reduce overhead, and reach global customers more effectively. That’s the kind of impact every organization needs right now.”

This appointment underscores XTM’s broader mission: to help enterprises globalise their operations with speed, consistency, and quality, using the most advanced technology available.