Joi + Blokes Taps Global Ambassador Radhi Devlukia to Help Lead the Future of Hormone Health and Precision Medicine

NASHVILLE, Tenn.--(BUSINESS WIRE)--Joi + Blokes, one of the fastest-growing leaders in hormone health and precision longevity care, today announced a strategic partnership with global wellness advocate and influencer Radhi Devlukia. Known for her integrative, mind-body approach to health, Radhi joins the brand to amplify the movement toward personalized, data-driven care as the foundation for optimizing energy, longevity, and overall well-being.

The partnership comes as Joi + Blokes accelerates development of its AI-powered platform, focused on delivering advanced diagnostics, hormone optimization, and smart supplements tailored to each individual’s biology.

“I’m incredibly excited to join Joi + Blokes in their mission to revolutionize proactive care,” said Radhi Devlukia. “Hormonal health and longevity are so foundational to how we show up in the world, and I love that they’re combining technology with real clinical expertise. This is the kind of care I want to see more women and men empowered to access.”

Radhi’s values align closely with Joi + Blokes’ core belief: optimal wellness begins with understanding your body, not guessing. Her voice will help bring greater awareness to a new standard of care that blends science, personalization, and holistic support.

Katy Whalen, co-founder of Joi + Blokes, added: “Radhi represents everything we stand for — authenticity, empowerment, and a real commitment to women’s health. She understands that hormones, metabolism, and aging are all connected. Together, we’re not just talking about longevity, we’re making it accessible. And we’re breaking the stigma around perimenopause and menopause by giving women real tools, real support, and a better path forward.”

This partnership is part of Joi + Blokes’ broader mission to modernize care delivery by combining AI-driven health insights, clinically backed protocols, and seamless direct-to-consumer access. While technology plays a central role, the brand emphasizes the importance of the patient experience — ensuring that every individual receives personalized guidance from licensed clinicians who take time to review labs, goals, and symptoms with clarity and care.

About Joi + Blokes

Founded by husband-and-wife team Josh and Katy Whalen, Joi + Blokes is a national telehealth platform redefining how men and women approach hormone health, diagnostics, weight loss, and longevity. Their mission is deeply personal — the very therapies they now offer helped save their own marriage. That journey fuels their commitment to making advanced, personalized care both affordable and accessible.

With precision medicine at its core, Joi + Blokes offers expert-led treatment plans, data-driven supplements, and ongoing clinical support to help people feel their best at every stage of life.

For more information, follow @joiwomenswellness and @getblokes on Instagram, or visit www.joiandblokes.com to explore personalized care, diagnostic testing, and advanced hormone therapies for men and women nationwide.