-

Technology Reply earns Oracle Service Expertise in Artificial Intelligence for the Western Europe region

TURIN, Italy--(BUSINESS WIRE)--Technology Reply, a company of the Reply Group specialising in the design of solutions based on Oracle technologies, has been presented with the Oracle Service Expertise in Artificial Intelligence for the Western Europe region, further consolidating its position as a key partner for AI projects on Oracle Cloud Infrastructure (OCI).

The Service Expertise certification is in recognition of Technology Reply’s technical and design capabilities in building solutions based on OCI’s AI services, including the use of pre-trained models, chatbot development, custom model creation, and the adoption of OCI Generative AI services using the LangChain framework to design, trace, evaluate, and deploy applications based on Large Language Models, including approaches like RAG (Retrieval-Augmented Generation).

A concrete example of the use of these technologies is the project carried out for Pusterla 1880, a leading company in luxury packaging, aimed at optimising quotation management and pricing strategies. In this context, Technology Reply developed and deployed a system of specialised AI agents running on Oracle Cloud Infrastructure and Oracle Database 23ai, designed to autonomously generate accurate estimates and price proposals, integrated with Pusterla’s Oracle Cloud ERP. The solution analyses customer briefs expressed in natural language, extracts and structures technical information, and generates detailed cost estimates and pricing proposals based on historical data and production specifications, reducing processing time and increasing overall efficiency.

A second notable use case is the one developed for Bitron, a multinational active in the automotive, home appliance, and HVAC sectors. In this project, Technology Reply developed an AI-based conversational assistant to support operators in predictive diagnostics and industrial system maintenance, through a natural interface integrated with corporate systems. The project is based on a centralised data platform built on an Oracle Cloud Infrastructure, with an Autonomous Data Warehouse to consolidate data sources into a single integrated knowledge base. Thanks to the vectorisation features of Oracle Database 23ai, an interactive knowledge base was created, capable of managing heterogeneous data coherently. The assistant also leverages Oracle’s GenAI services, such as Cohere Command R and Meta’s Large Language Models, to analyse error codes and provide real-time suggestions for problem resolution.

Thanks to this certification, Technology Reply strengthens its role as a technology partner for companies seeking to enhance their enterprise applications, improve user interaction, and accelerate decision-making processes through artificial intelligence and Oracle technologies.

Technology Reply
Technology Reply, part of the Reply Group, specialises in designing innovative solutions based on Oracle technologies. With over 25 years of experience, it supports companies in their innovation and digital transformation processes by integrating AI, Machine Learning, Big Data, and emerging technologies. www.reply.com

Reply
Reply [EXM, STAR: REY, ISIN: IT0005282865] specialises in designing and implementing solutions based on new communication channels and digital media. Structured as a network of highly specialised companies, Reply supports leading European industrial groups in sectors such as Telco & Media, Industry and Services, Banking and Insurance, and Public Administration, helping define and develop business models enabled by new paradigms such as AI, Cloud Computing, Digital Media, and the Internet of Things. Reply’s services include Consulting, System Integration, and Digital Services. www.reply.com

Contacts

Press Contact

Reply
Fabio Zappelli
f.zappelli@reply.com
Tel. +390117711594

Irene Caia
i.caia@reply.com
Tel. +39 02 535761

Reply S.p.A.

MIL:REY
Details
Headquarters: Turin, Italy
Website: www.reply.com
CEO: Tatiana Rizzante
Employees: 14307
Organization: PRI


Contacts

Press Contact

Reply
Fabio Zappelli
f.zappelli@reply.com
Tel. +390117711594

Irene Caia
i.caia@reply.com
Tel. +39 02 535761

Social Media Profiles
More News From Reply S.p.A.

Reply Awarded a 2025 AWS Partner of the Year Award

TURIN, Italy--(BUSINESS WIRE)--Reply [EXM, STAR: REY] is pleased to announce it is a recipient of a 2025 Geography and Global AWS Partner Award, recognizing leaders around the globe that are playing key roles in helping their customers drive innovation and build solutions on Amazon Web Services (AWS). Reply has been named the winner of the EMEA Partner of the Year – Industry Energy & Utilities award, which recognizes top AWS Partners with the AWS Energy Competency, which help customers buil...

PUMA Partners with Logistics Reply to Accelerate AI-Driven Innovation in Warehousing

TURIN, Italy--(BUSINESS WIRE)--Logistics Reply, the Reply group company specialising in innovative supply chain, has extended its collaboration with global sportswear brand PUMA to further optimise daily logistics operations and enhance user experience through the integration of GaliLEA, an AI-powered assistant built on the LEA Reply™ platform. Following the successful rollout of the LEA Reply™ Warehouse Management System (WMS) across four key distribution centers in Austria, South Africa, and...

Reply at Microsoft Ignite 2025: Showcasing AI Innovation, Copilot Experiences, and Intelligent Enterprise Solutions

CHICAGO--(BUSINESS WIRE)--Reply [EXM, STAR: REY] is taking part in Microsoft Ignite 2025, a premier event for technology professionals and decision-makers hosted by Microsoft, held from November 18 to 21 in San Francisco, California. A trusted Microsoft partner since 1996, Reply empowers organizations to innovate with Microsoft technologies, driving agility, intelligence, and sustainable growth. With more than 2,000 Microsoft certifications across its network of companies – including Business E...
Back to Newsroom