Estrella MediaCo Announces Key Leadership Promotions in National and Digital Sales

NEW YORK--(BUSINESS WIRE)--Estrella MediaCo is pleased to announce the promotions of two standout leaders as part of its continued investment in cross-platform growth and multicultural market leadership.

Rogerio Alves has been promoted to Vice President, Digital Sales – CTV and Audio Streaming, where he will lead monetization strategies across Estrella’s growing digital video and audio portfolio, including FAST channels, CTV, and streaming audio platforms. “Rogerio has been instrumental in shaping our digital growth strategy, consistently driving innovation and results across our CTV and audio platforms,” said Brian Fisher, SVP of Video Sales. “His promotion to Vice President of Digital Sales is a testament to his leadership, vision, and deep understanding of the evolving media landscape.”

Sandra Sanchez has been promoted to Vice President, National Sales, where she will oversee Estrella’s broadcast and digital sales across all national spot markets. Sandra has played a critical role in deepening relationships with top agencies and clients, consistently delivering results and elevating Estrella’s national presence. “Sandra brings both precision and passion to every client partnership. Her ability to lead with clarity and build trust across the industry has been a driving force behind our national growth,” added Fisher.

Both Alves and Sanchez will report directly to Brian Fisher, Senior Vice President of Video Sales, who oversees all sales across Estrella MediaCo’s digital and broadcast video platforms.

“These promotions are a reflection of the exceptional talent driving Estrella MediaCo’s momentum,” said Fisher. “Rogerio and Sandra are trusted leaders who understand how to deliver results for brands while representing the power and authenticity of multicultural media.”

About MediaCo:

MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, diverse-targeted media business. MediaCo stands at the forefront of entertainment and news, uniquely positioned as a leader in reaching multicultural audiences. Through its diverse portfolio of digital, television and radio properties including EstrellaTV, Estrella News, Hot 97, WBLS and Que Buena LA, MediaCo engages over 20 million people every month, delivering a dynamic mix of free, ad-supported streaming and terrestrial entertainment, music, and news across all major media platforms and on all devices. More info at www.mediacoholding.com.