Racepoint Global Names Maddy Hunter VP, Head of Agency Growth Amid Continued Agency Expansion

New role reflects agency’s continued investment in talent and client-centric growth

BOSTON--(BUSINESS WIRE)--Racepoint Global, an earned-first creative agency, today announced the appointment of Maddy Hunter as Vice President, Head of Agency Growth. The hire comes during a period of significant momentum for the agency, which has increased headcount by 15% since the beginning of 2025 to meet rising client demand and accelerate strategic growth.

In her role, Hunter will lead business development initiatives and drive agency-wide expansion planning. Her appointment builds on Racepoint Global’s recent investment in leadership across key areas, including the addition of new heads of strategy, healthcare, and creative to strengthen the agency’s ability to deliver integrated, client-focused growth.

Racepoint continues to expand its geographic footprint as well, now operating out of the Chicago market in addition to its existing presence in Boston, Raleigh, San Francisco, and New York City. The agency’s growing national reach supports its ability to serve clients globally with greater flexibility and regional expertise.

With a distinguished career spanning brand strategy, communications planning, and client engagement, Hunter brings a proven track record of driving agency growth. Prior to joining Racepoint, she held senior leadership roles at top firms such as The Marketing Arm and Jack Morton Worldwide and has partnered with Fortune 500 brands to high-growth startups, including Amazon, Google, Stripe, Andreessen Horowitz, Nestle, Abbvie, and Unilever.

"Maddy's appointment marks a significant step in our commitment to expanding Racepoint Global's reach and impact," said Bill Davies, CEO of Racepoint Global. "Her visionary approach and deep understanding of the communications landscape align perfectly with our commitment to growth and ambitions to attract clients across key industries."

Hunter shared her enthusiasm about the role, saying, "Racepoint Global has a track record of delivering award-winning, highly creative work for its clients. At such a pivotal time for both the technology and healthcare industries, I’m energized to join a team defined by its people and unique culture. Racepoint is known for its innovation and client-first mindset, and I’m looking forward to collaborating with this talented group to drive meaningful growth and deliver exceptional value."

About Racepoint Global

The communications landscape is in constant flux, rife with challenges — and opportunities—for brands. Racepoint is an earned-first creative agency that makes people take notice. The tech-forward boutique creates unforgettable narratives that grab attention and steal customers from the competition. Founded by Larry Weber, Racepoint’s work has driven business impact for blue-chip brands for over twenty years.