Fujifilm Strengthens Partnership with the National Rural Health Association to Improve Access to Medical Imaging in Rural Communities

Selected as a Platinum Partner, Fujifilm will participate in the 48th Annual NRHA Conference & Exhibition held May 20-23 in Atlanta

LEXINGTON, Mass.--(BUSINESS WIRE)--FUJIFILM Healthcare Americas Corporation, a leading provider of medical imaging and informatics solutions, announces that it has strengthened its partnership with the National Rural Health Association (NRHA) to help improve access to medical imaging in rural areas. Selected as a Platinum Partner by NRHA for a second 3-year term, Fujifilm is recognized for its leadership and dedication in providing products and services tailored for rural communities spanning MRI, CT, ultrasound, mammography, digital radiography, endoscopy, and enterprise imaging.

“At Fujifilm, we believe everyone should have high-quality medical imaging and care close to home,” says Shawn Etheridge, executive director of modality solutions marketing, FUJIFILM Healthcare Americas Corporation. “It’s a privilege to extend our longstanding partnership with NRHA to build upon the strong relationships we’ve cultivated with rural hospitals and directly assist NRHA’s members by providing advanced medical imaging solutions and services to enhance care delivery in their communities.”

Rural hospitals and health systems can benefit from Fujifilm’s portfolio of healthcare innovations through improved access to:

Advanced imaging systems and secure, patient data access

Having access to the same advanced medical imaging systems as urban healthcare facilities allows patients to receive quality care closer to home and supports medical centers by keeping top tier care capabilities within the community and attracting high caliber talent. Fujifilm is committed to helping rural hospitals keep care close to home. The team partners with rural healthcare providers to evaluate existing imaging services and identify the best path forward. Whether the need is to upgrade outdated and unreliable equipment or to expand diagnostic capabilities, Fujifilm offers advanced technologies, compact system designs, and versatile solutions tailored to the needs of rural facilities.

Low capital impact purchasing plans

Fujifilm works with rural providers to create custom, low capital impact purchasing plans to support the unique funding challenges rural hospitals and health systems face, making it possible to equip them with state-of-the-art technology, expand their services and generate incremental revenue.

Custom community marketing programs

Rural hospitals can partner with Fujifilm to create custom marketing and educational materials for their communities – highlighting their investment in high-quality medical technologies, reinforcing the importance of routine exams.

“Access to high-quality imaging shouldn’t depend on your zip code,” said Kodi Smith, Director of Rural Partnerships and Leadership Development, National Rural Health Association Service Corporation. “We value the continued involvement of organizations like Fujifilm that provide rural healthcare providers with tools and technology that help keep care local.”

NRHA members can learn more about Fujifilm’s solutions for rural markets at the upcoming 48th Annual NRHA Conference & Exhibition held May 20-23 in Atlanta, Georgia.

*Specific services and benefits vary based on product.

About Fujifilm
FUJIFILM Healthcare Americas Corporation is a comprehensive healthcare company that has an extensive range of technology and expertise in the detection, diagnosis, and treatment of diseases. Fujifilm’s innovative portfolio includes solutions spanning diagnostic imaging, enterprise imaging, endoscopic imaging, surgical imaging, and in-vitro diagnostics. The Non-Destructive Testing group delivers radiography solutions to ensure high accuracy inspection of transportation infrastructure, and assets within aerospace, and oil and gas industries.

The company is headquartered in Lexington, Massachusetts. For more information on healthcare offerings, please visit healthcaresolutions-us.fujifilm.com, and for NDT portfolio, please visit https://www.fujifilm.com/us/en/business/industrial-materials/non-destructive-testing.

FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen. For more information, please visit: www.fujifilmholdings.com.