Reactor Data Launches Electron AI, the Agentic Assistant for Data Teams and Analysts

Reactor Data’s Electron AI Provides AI-Powered Data Onboarding for Databricks, Snowflake and Google BigQuery

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Reactor Data (ReactorData.com), provider of the Reactor intelligent data pipeline for AI, analytics and data activation, today announced the production launch and immediate availability of Electron AI – the embedded conversational AI assistant designed to help data teams and analysts create powerful data mappings, transformations and pipelines.

Electron acts as an intelligent co-pilot, enabling data analysts and teams to generate precise, context-aware mapping logic across source systems, semantic models, and destination schemas – all through simple conversational interactions.

“Data mapping and validation is the most time-consuming and error-prone part of data pipeline creation and maintenance. For Hearst, Reactor Data’s Electron drives ETL and data onboarding speed and quality, allowing our data team to talk with our data pipelines and models – and get to more useful data faster,” said Robert Gash, CTO for Hearst Commerce.

Reactor Data’s Electron AI Changes the Game

Reactor Assistant for Intelligent Data Pipelines

Electron acts as a natural-language assistant familiar with all aspects of a company’s data pipelines including sources, source schemas, multi-step transformations including complex data combinations, output configurations and destination tables.

ETL Data Transformation Agent

Whether a business is normalizing product titles, mapping transactional IDs, or aligning common fields across disparate sources, Electron helps brands go from request to result faster, with less friction and fewer mistakes.

ETL Data Lineage Agent

Need to know where that margin calculation gets its inputs? Just ask Electron. Observe, audit and document data pipelines – from source to destination, and everything in between.

​​Designed for Teams that Move Fast

• Analysts now write data transformations without writing SQL
• Data engineers are faster and more efficient building complex workflows
• Organizations benefit from faster time-to-value and reduced reliance on data documentation or tribal knowledge

Key Capabilities of Reactor Data’s Electron AI

• Conversational and Multilanguage Coding: Ask Electron to write complex data transformations, and it returns both Python code and simple natural language expressions.
• Pipeline and Context-Aware: Electron is tightly integrated with Reactor’s modular pipeline tools for source, semantic, and destination processing. Electron understands source and destination schemas and rules to offer precise, pre-validated mappings.
• Iterative Authoring: Electron translates natural language into mapping expressions with null handling, coalescing, formatting, and refinement based on feedback.

“With the launch of Electron, our agentic data onboarding AI, Reactor becomes the first data onboarding ETL solution to embed multimodal agents directly into the data enablement workflow,” said Rachel Workman, Vice President of Data at Reactor Data. “We’re excited to apply this groundbreaking technology so our customers can collect and generate more useful data faster, for every analytics, activation and AI query use case.”

Building the Future

Electron is the first of several upcoming modular AI agents on the Reactor roadmap, each designed to reduce data friction and elevate productivity across the modern data stack. See Electron in action at https://reactordata.com/ElectronAI.

Try Reactor – Powered by Electron – for Free

Ready to accelerate your own data transformation journey? Take advantage of our 90-day free trial offer at https://reactordata.com/reactor-free-trial/ and experience the power of Reactor firsthand.

About Reactor Data

Put your data to work with Reactor (ReactorData.com). Reactor onboards your clean, well-defined data modeled for generative AI, analytics, and activation – creating business-ready data from all of your systems and applications, landed in your data warehouse. With Reactor, companies save money on cloud data warehousing while focusing data teams on strategic insights that drive high-impact business outcomes, rather than data plumbing.

With its Electron agentic AI-powered transformations, advanced data orchestration, real-time synchronization, and robust data governance, Reactor helps organizations of all sizes reduce the friction of legacy systems and unlock the full value of data. From startups to Fortune 500 enterprises, Reactor transforms how teams acquire, manage, and activate data for a truly data-driven future.

Reactor Data is founded by Amazon veterans and backed by leading venture capital investors, putting data to work for the likes of PacSun, Eberjey, Hearst Media, Balsam Brands, Mountain House, Woxer and IPSY.