Glia Powers Seamless Mobile Banking Experience With Expanded CU*Answers App Integration

Credit unions can now eliminate digital barriers and build deeper member relationships through unified, mobile interactions

NEW YORK--(BUSINESS WIRE)--Glia, the leader in customer interaction technology, today announced the expanded availability of its Unified Interaction Management (UIM) platform through a new mobile app integration with CU*Answers. A trusted credit union service organization (CUSO), CU*Answers is harnessing Glia’s ChannelLess^® platform to enhance its It’s Me 247 mobile banking app used by credit unions nationwide.

“Traditional approaches to mobile banking force members to leave their app and switch channels when they need help, creating frustrating experiences and lost context,” said Dan Michaeli, CEO and co-founder of Glia. “By embedding our ChannelLess^® Architecture into the It’s Me 247 mobile app, CU*Answers is empowering credit unions to provide members the help they need, exactly when and where they need it, without historical mobile banking roadblocks.”

Unlike traditional contact center technology, Glia’s ChannelLess^® Architecture connects all channels, creating a single, continuous experience. With it, members and agents can seamlessly transition between phone calls, digital messaging, video chats and SMS — without losing context.

Early adopters of the Glia and CU*Answers mobile app integration include Hawaii Central Federal Credit Union, which is already using the partnership’s transformative support model to overcome some of its organization’s biggest pain points across digital and voice interactions.

“We’re excited to have a new and convenient way of connecting with our members through the Glia integration in our mobile app,” said Travis Uchino, Support Services Manager at Hawaii Central FCU. “More of our members primarily access their accounts through their mobile devices. This will help us provide them with the same local service across all our digital channels.”

“We’re committed to delivering innovative technology that strengthens member relationships among our more than 370 credit unions and helps them remain competitive,” said Scott Collins, EVP of National Sales at CU*Answers. “Glia is built for organizations like ours that require security, compliance and deep relationships with members. Integrating these capabilities into our online banking solution and mobile app helps our credit unions serve their members with greater confidence, efficiency and ease.”

About Glia

Glia is the leader and pioneer of Unified Interaction Management — redefining how companies interact with their customers. The Glia Interaction Platform unifies voice, digital customer service, and AI with a unique ChannelLess^® Architecture that eliminates data silos, dropped context, and frustration for customers and representatives. With Glia, companies can easily shift volume between channels, and customer connections can evolve naturally. Glia helps its customers harness the power of customer interactions to drive efficiency, loyalty and revenue. Glia has partnered with over 600 insurance companies, banks, credit unions and other financial institutions worldwide to improve the customer experience and drive business results. Named a Deloitte Technology Fast 500™ company for a fifth year in a row and a Great Place to Work (with a 97% employee satisfaction rating), the company has raised over $150 million in funding from top investors and was recently valued at over $1 billion. Learn more at glia.com.

About CU*Answers

CU*Answers offers expertise in implementing technical solutions to operational needs and is a leader in helping credit unions form strategic alliances and partnerships. CU*Answers provides a wide variety of services for credit unions including its flagship CU*BASE^® processing system (online and in-house) and Internet development services featuring It’s Me 247 online and mobile banking. Additional services include web development, network design and security, and image check processing. Founded in 1970, CU*Answers is a 100% credit union-owned cooperative CUSO providing services to credit unions representing over 2.2 million members and $30 billion in credit union assets. For more information, visit www.cuanswers.com.