Yamaha Rightwaters™ Lends Support to PIER, Advancing Fisheries Conservation Across North America

KENNESAW, Ga.--(BUSINESS WIRE)--Yamaha Rightwaters recently joined forces with the Pfleger Institute of Environmental Research (PIER) to bolster fisheries conservation efforts throughout North America. PIER, a nonprofit organization, bridges the gap between scientific research and fishery management through fieldwork and education, delivering responsible solutions for resource managers and coastal fishing communities.

Yamaha Rightwaters supports PIER on two primary initiatives: swordfish movement and migration studies and sustainable management of white seabass fisheries. To advance these projects, Yamaha Rightwaters provided a 175-horsepower V MAX SHO^® outboard for PIER’s Boston Whaler^® research vessel. The outboard expands PIER’s white seabass archival tagging program, which has deployed more than 500 tags to date, and furthers its efforts to tag and track the movements of swordfish across the north Pacific. Collectively these projects help improve fishery management and fill critical data gaps. These initiatives align with Yamaha Rightwaters’ mission to support academic marine research.

“At PIER, we couple science with innovation to create solutions in fishery management that prioritize the needs of local communities,” said Dr. Chugey Sepulveda, PIER director and senior scientist. “Like Yamaha Rightwaters, we believe responsible fishing is essential for healthy oceans and sustainable fisheries. We look forward to our collaboration.”

With more than two decades of experience studying Southern California’s fisheries, PIER’s team brings deep regional knowledge to their projects. Their innovations include new gear types that revitalize the West Coast swordfish fishery and community education programs designed to raise public awareness about sustainable practices. PIER’s hands-on approach emphasizes field research and direct cooperation with fishers, resource managers and the public. Applying disciplined, science-based methods, PIER works to advance sustainable fisheries management and public education. The team collaborates closely with the National Marine Fisheries Service and the California Department of Fish and Wildlife, sharing findings through peer-reviewed journals and presentations at public forums across Southern California.

“Yamaha Rightwaters supports science-driven solutions that protect our marine ecosystems,” said Joshua Grier, Sustainability Program Manager, Yamaha U.S. Marine Business Unit. “Collaborating with PIER allows us to contribute to meaningful research that benefits fisheries, communities and the environment.”

Through dedicated research and outreach, PIER continues strengthening the connection between science and sustainable fishery management, ensuring healthier oceans for future generations.

The Pfleger Institute of Environmental Research (PIER) is an independent, nonprofit organization dedicated to advancing sustainable fisheries management and public education through applied field research. With more than 20 years of experience, PIER combines science-based methods with hands-on collaboration to develop innovative solutions that support healthy marine ecosystems and coastal communities. PIER works closely with fishers, resource managers, and government agencies to bridge the gap between research and responsible fishery management. PIER’s research is published in peer-reviewed journals and shared through public outreach across Southern California and beyond.

Yamaha Rightwaters is a national sustainability program encompassing all of Yamaha Marine's conservation and water quality efforts. Program initiatives include habitat restoration, support for scientific research, mitigation of invasive species, reduction of marine debris, and environmental stewardship education. Yamaha Rightwaters reinforces Yamaha's long-standing history of natural resource conservation, support of sustainable recreational fishing and water resources, and the Angler Code of Ethics, which requires pro anglers to adhere to principles of stewardship for all marine resources.

Yamaha’s U.S. Marine Business Unit, based in Kennesaw, Ga., is responsible for the sales, marketing, and distribution of Yamaha Marine products in the U.S. including Yamaha Outboards, Yamaha WaveRunners^®, Yamaha Boats, G3^® Boats and Skeeter^® Boats. Supporting 2,400 dealers and boat builders nationwide, Yamaha is the industry leader in reliability, performance, technology and customer service.

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