Black Friday Downtime Could Cost Retailers $675 Million — Inoxoft Offers Technical Audit to Prevent Millions in Losses

PHILADELPHIA--(BUSINESS WIRE)--As Black Friday approaches, eCommerce businesses face unprecedented online traffic and significant downtime risks. Industry research estimates that downtime could cost retailers $675 million this year. Inoxoft, a global leader in custom software development, is offering its Software Technical Audit to help businesses prevent costly disruptions.

Downtime during peak shopping periods can cost medium and large eCommerce sites approximately $540,000 per hour, or $9,000 per minute according to the latest research. With over 1,000 eCommerce websites potentially experiencing just one hour of downtime, direct revenue losses could total $540 million. Secondary costs, including SLA penalties and customer churn, add another 25%, bringing the total impact to $675 million.

“Black Friday 2024 saw U.S. eCommerce sales reach $10.8 billion, but hidden behind this milestone is the growing risk of downtime,” said Nazar Kvartalnyi, COO at Inoxoft. “With online traffic expected to rise by over 31% this year, retailers must prepare their systems to handle peak demand. Our Software Technical Audit identifies vulnerabilities and optimizes performance to prevent outages.”

Lessons from the Past

Historical incidents highlight the devastating impact of downtime:

• J.Crew (2018): Lost $775,000 in five hours of downtime.
• Costco (2019): Lost $11 million in 24 hours.
• Nike (2022): Lost sales opportunities due to technical issues

Inoxoft’s Solution

Inoxoft’s Software Technical Audit offers a multi-layered approach to diagnosing and optimizing critical systems. It goes beyond code reviews to safeguard against revenue loss by identifying invisible risks and implementing targeted solutions.

“Our audit helps businesses stay online and profitable during peak sales periods,” said Ruslan Pitula, CTO at Inoxoft.

Act Now

Inoxoft is offering its Software Technical Audit ahead of the holiday season. Retailers can schedule an audit or request a sample report by visiting Inoxoft’s website.

About Inoxoft

Inoxoft is a global custom software development company delivering smart, scalable, and secure digital solutions. With expertise in custom software development, cloud transformation, and AI integration, Inoxoft empowers organizations to achieve technical excellence and drive business outcomes.