Functional Beverage Brand, Blume, Launches Fourth SuperBelly Flavor

Leaning Into the Viral Hydration Boom, Superfood Latte Brand Blume is Expanding Its SuperBelly Line, Introducing a Refreshing Bold, New Flavor

VANCOUVER, British Columbia--(BUSINESS WIRE)--Blume, the Vancouver-based functional beverage brand focused on creating kinder wellness rituals, announced today the expansion of the viral, fan-favorite SuperBelly line, introducing Mango Passionfruit. After the overwhelming success of SuperBelly, a gut-building gentle hydration multiplier, Blume is introducing a tropical twist that delivers a taste of paradise in every sip.

After a full calendar year of success, 110% year-over-year growth, and more than $10M in sales, SuperBelly—is a gut-friendly gentle hydration multiplier designed to support digestion—has become Blume’s bestselling product. With a cult following for its flavor and science-backed benefits, SuperBelly nourishes the gut microbiome, eases bloating, and promotes overall digestion. The launch of Mango Passionfruit brings a vibrant new option to Blume’s lineup, making daily gut health feel like a refreshing indulgence.

"At Blume, we're always listening to our community, and the response to SuperBelly has been overwhelmingly positive. Our customers are always asking for more flavor options and we've worked tirelessly, testing hundreds of samples and engaging our SuperUser Group to create this new flavor," said Karen Danudjaja, CEO and Founder of Blume. "Hydration and gut health are a key focus for consumers, and this expansion reflects our commitment to creating products that fit into daily routines and offer real, long-term benefits.”

Blume is a purposeful and mission-driven wellness brand focused on helping consumers create indulgent rituals they can feel good about. Founded in 2017 by Karen Danudjaja after she struggled to find a palatable caffeine alternative while working in commercial real estate and taking several coffee meetings a day. Blume has been rapidly expanding its retail presence across the U.S. over the last year, and both the lattes and SuperBelly are now available in Whole Foods, Target, Sprouts, and more nationwide, amplifying the brand’s continued commitment to democratizing holistic wellbeing. The new SuperBelly Flavor, Mango Passionfruit, will be sold alongside its three original flavors: Pomegranate Acai, Strawberry Hibiscus, and Lemon Ginger.

At launch, SuperBelly Mango Passionfruit is available for purchase at itsblume.com and Amazon for $32.00. To learn more about Blume, please visit our website or Instagram.

About Blume

Blume is the leading Vancouver-based functional beverage brand focused on creating a kinder wellness world, and what happens when you pair the benefits of the wellness aisle and the experience of a cafe. Created amidst the budding craze for functional beverages in 2017, Blume aims to offer products that taste good and provide nutritional benefits. Originally exclusively sold in coffee shops, the brand has now expanded into more than 6,000 stores across North America, and recently expanded into the water elixir category with the launch of SuperBelly - a gut health-building gentle hydration multiplier that consumers can take on the go to complement their wellness rituals.