Verecan Funds a Research Chair for Dr. Lisa Kramer of the University of Toronto to Support Financial Education

Aims to further unlock research in behavioural finance and investor behaviour

HALIFAX--(BUSINESS WIRE)--Verecan Group of Companies (“Verecan” or “Company”), a comprehensive wealth management group, is pleased to announce it has funded a research chair for Dr. Lisa Kramer, Professor of Finance at the University of Toronto (“UofT”). As a part of the initiative, Dr. Kramer has been appointed the Verecan Chair in Behavioural Finance. In this role, she will lead cutting-edge research in the areas of capital markets, behavioural finance, investor behaviour and related fields to advance meaningful conversations in the ever-evolving financial landscape.

“From our extensive experience in the financial industry, we realized there was a persistent lack of impactful conversations that could transform the industry at large,” said Colin White, CEO of Verecan. “We believe that funding this research chair for Dr. Kramer will help start conversations that have merit and guide people on how they can think about money more perceptively.”

Verecan will fund Dr. Kramer’s research for a limited term of three years. During this period, Dr. Kramer will serve as a liaison between academia, the financial services industry and the general public by making her research findings accessible to a wide range of audiences.

“I’m delighted to have my research funded by Verecan to enhance financial discussions and expand industry research,” said Dr. Lisa Kramer, Professor of Finance at UofT, who is appointed to both the University of Toronto Mississauga and the Rotman School of Management, which are among the world’s most innovative, top-ranked institutions. “My research focuses on how human nature affects the financial decision-making process, and I hope to uncover more about the motivations and results of people’s financial decisions through my continued research.”

As a professor at UofT, Dr. Kramer conducts interdisciplinary work in the field of behavioural finance, blending psychology and economics to study markets and financial decision-making. Her research interests include neuroeconomics, investments, market seasonality, human decisions, mood, emotions and the role of animals in society.

About Verecan Group of Companies:
Verecan Group of Companies is reshaping the financial services landscape with an unwavering commitment to integrity, transparency, and client success. From investment portfolio management to innovative financial solutions, Verecan Group offers a comprehensive suite of services tailored to meet the diverse needs of individuals, families, and businesses. Built on a foundation of trust and expertise, Verecan Group champions a client-first philosophy, aligning its goals with those of its clients to deliver conflict-free advice and strategic wealth management.