Coke Florida Names Industry Veteran as New Leader for Marketing

TAMPA, Fla.--(BUSINESS WIRE)--Coca-Cola Beverages Florida, LLC (Coke Florida) announced Meena Sen has joined the Senior Leadership Team as Vice President, Marketing.

Sen is a Consumer-Packaged Goods industry veteran with extensive experience in building brands to drive long-term brand equity, market share, and profitability. She has held various executive leadership roles, including Senior Director Commercial Marketing & Planning at CELSIUS Holdings, and Chief Marketing Officer for Century Snacks.

"Meena’s expertise will allow us to continue to execute the brand fundamentals of our business, ensuring that we remain at the forefront of innovation and customer engagement. We are thrilled to welcome her to the team and look forward to the contributions she will make to Coke Florida," said Andy Hill, Chief Customer & Commercial Officer.

Coke Florida proudly serves a broad base of customer segments across its 47-county Florida footprint. As Vice President, Marketing, Sen will assess and adapt marketing capabilities and processes to meet the changing needs of our consumers, customers, and communities. In her new role she will focus on leading the Coke Florida marketing team and oversee all commercial marketing activities from strategy to execution and evaluation. She will represent Coke Florida across and within the Coca-Cola System.

“I am thrilled to join Coke Florida as the new Vice President of Marketing. The value of partnership at Coke Florida aligns perfectly with my approach to collaboration and customer engagement. I look forward to working with the marketing team and the entire Coke Florida team in engaging with our customers,” said Sen.

About Coca-Cola Beverages Florida, LLC

Coca-Cola Beverages Florida, LLC (Coke Florida) is the sixth largest Coca-Cola bottler in the United States. Coke Florida markets, sells, manufactures, distributes, and merchandises products of The Coca-Cola Company in an exclusive territory that covers over 21 million consumers across 47 Florida counties that includes the Miami, Tampa, Orlando, and Jacksonville metropolitan areas. The company employs over 5,000 associates and has four GreenCircle certified manufacturing facilities and eighteen sales and distribution centers. Founded in 2015 and headquartered in Tampa, Coke Florida is the one of the largest Black-owned businesses in the United States and is Minority Business Enterprise (MBE) certified. In 2024, Coke Florida was recognized as a US Best Managed Company by Deloitte-Private and The Wall Street Journal for the third consecutive year. To learn more, visit www.cokeflorida.com.