Simplify Healthcare Introduces BNi (Ben-ny): The AI-Powered Benefits1™ Assistant — Revolutionizing Benefits Plan Management with Conversational AI.

AURORA, Ill.--(BUSINESS WIRE)--Simplify Healthcare, a leading provider of SaaS solutions for the health insurance industry via their Simplify Health Cloud™, today announced the launch of BNi (Benefits1™ Native Intelligence), also known as Ben-ny, a groundbreaking AI-powered assistant designed to seamlessly integrate with the Benefits1™ platform. BNi transforms how users interact with benefits plan management, document management, competitive intelligence decision-making and more, across markets by leveraging advanced AI capabilities.

BNi: The Intelligent Benefits1™ AI Assistant

Designed as the AI sibling to Benefits1™, BNi (Ben-ny) offers natural language modality and Agentic AI capabilities to reimagine core value propositions of Benefits1™ platform. The vision of BNi is to leverage the core strengths of Benefits1™ platform, and exponentially improve customer value by leveraging NLP, LLM, and Agentic AI innovations enabling health plans to streamline Medicare Advantage and Commercial plan operations. The AI assistant is deeply embedded into the Simplify Health Cloud™ ecosystem, ensuring enterprise-grade security, privacy compliance, and contextual understanding across various plan spaces.

Key capabilities include:

• Conversational AI Interface – Enables intuitive interactions, reducing manual effort in navigating benefits configurations.
• Contextual Awareness – Remembers conversation history and provides relevant, data-driven responses.
• Document Intelligence – Understands and processes plan documents such as ANOCs, EOCs, and SBCs for quick search, comparison, and AI-generated summaries.
• Proactive Product Intelligence – Assists in actuary imports, bid submissions, and benefit design analysis, helping executives track product strategies and outcomes.
• Annual Readiness Monitoring – Evaluates filing timelines and calculates readiness scores to ensure compliance and strategic alignment.
• Adoption Intelligence – Tracks feature utilization, predicts long-term value, and optimizes the user experience.

"The idea of Ben-ny grew out of growing global awareness on the disruptive abilities of LLM and AI to reimagine products with agentic and natural language modalities built upon assistants-based architectures. The convergence of AI innovation and its practical applications with Benefits1™ is clarified with Ben-ny. Conversations with Ben-ny will feel expansive and natural, building upon the market-leading strengths of Benefits1™. It puts the product roadmap on a game-changing trajectory for benefits plan management, and we are very excited for our consumers to take Ben-ny to places we can only imagine," said Nirnay Patel, Chief Digital Officer at Simplify Healthcare. "With AI-powered automation, proactive insights, and deep integration into Benefits1™, we are empowering payers to get the job done better, faster, and smarter with the connected benefits journey across various markets."

A Scalable AI-Powered Future

The launch of BNi marks the first phase of Simplify Healthcare’s broader AI strategy, with future capabilities extending to Provider1™ and Claims1™. As the AI ecosystem evolves, BNi will expand to support plan design, regulatory compliance, competitive analysis, and intelligent decision-making across payer operations.

BNi (Ben-ny) is now available in Beta for Medicare Advantage, with expansion into Commercial plans scheduled for Q2 2025.

About Simplify Healthcare

Simplify Healthcare powers connected benefits and provider journeys for Payers through a scalable, enterprise-grade, secure, compliant, and configurable cloud based software platform — Simplify Health Cloud™. Packaged on the Simplify Health Cloud™ — Benefits1™, Provider1™, Service1™, Claims1™, and Experience1™ provide Payers with discrete and precise solutions to complex problems and opportunities in delivering a rich set of products, benefits, and provider data. Simplify Healthcare also enables Payers to build enterprise solutions with speed and innovation on a configurable, secure, and low-code application development platform — Simplify App Fabric™. We enable Payers to enhance sales, network performance, and service operations through Simplify Healthcare AI™ — our pre-built AI solutions. We also offer highly scalable, technology-centered document and translation management services to Payers through Simplify Docs™.

For more information, please visit simplifyhealthcare.com

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