Atar Capital Accepts Private Equity Firm of the Year Award at The M&A Advisor's 2025 Distressed Investing Summit

Senior Vice President Ammar Misto shares insights on value creation in exclusive one-on-one session at industry-leading event

WEST PALM BEACH, Fla.--(BUSINESS WIRE)--Atar Capital, a global private investment firm based in Los Angeles, California, accepted the Private Equity Firm of the Year award at The M&A Advisor’s 19th Annual Turnaround Awards Gala on March 25, 2025, in West Palm Beach, Florida.

Ammar Misto, Senior Vice President and Head of Business Development at Atar Capital, represented the firm at The M&A Advisor’s Distressed Investing Summit, held between March 24 and 25. Misto, who leads deal origination for the firm, joined industry leaders in discussions about current market dynamics and value-creation strategies in private equity.

"Being named Private Equity Firm of the Year is a testament to our team's dedication and our distinctive approach to value creation," said Cyrus Nikou, Founder and Managing Partner of Atar Capital. "Throughout 2024, we've demonstrated our ability to execute complex transactions and drive operational excellence across our affiliated companies. This recognition reinforces our commitment to identifying unique opportunities and implementing strategic initiatives that deliver sustainable growth and positive impact."

This honor recognizes Atar Capital’s exceptional leadership and success in transforming corporate carve-outs and underperforming businesses within the lower middle market. The firm is also showcasing continued momentum in 2025, building on a proven track record of successful acquisitions, affiliate improvements, and value creation in complex turnaround situations.

"Atar Capital exemplifies the excellence and innovation that drives the turnaround and restructuring sectors forward," said Roger Aguinaldo, Founder and CEO of The M&A Advisor. "Their strategic approach to complex transactions and consistent ability to create value in challenging situations sets them apart in the private equity landscape."

Looking ahead, Atar Capital continues to focus on identifying opportunities for growth and value creation across its affiliated companies, with particular emphasis on sustainability initiatives and operational excellence. The acquisition of Kendrion’s automotive business by Atar Capital affiliate company Solero Technologies in 2024 and the successful exit of affiliate Microcel exemplifies how Atar Capital’s hands-on investment approach is driving innovation and positive impact in its affiliated companies while delivering strong performance. The firm maintains its commitment to transforming businesses that drive positive change across various sectors, from sustainability to mental health services.

Atar Capital’s presence at the Distressed Investing Summit and the 19^th Turnaround Awards Gala highlights the firm’s role as a leader in the private equity community. By accepting the award in person, Atar Capital reaffirms its commitment to excellence in the sector and its dedication to sharing insights and best practices with fellow industry leaders.

The 2025 Distressed Investing Summit brought together more than 200 leading professionals in restructuring, investing, and corporate development. The two-day event serves as the premier gathering for industry leaders to exchange insights and explore emerging opportunities in distressed investing and corporate restructuring.

"The private equity landscape is evolving rapidly, and our focus remains on identifying opportunities where we can apply our operational expertise to create lasting value," said Ammar Misto. "This recognition validates our approach to complex situations with potential for growth while maintaining our commitment to sustainable growth and best-in-class business practices."

About Atar Capital
Atar Capital is a global private investment firm that acquires a wide range of lower middle market businesses exhibiting opportunities for growth, revitalization and significant value creation. Atar Capital’s principals have collectively completed 90 private equity transactions across 18 countries worldwide.

Atar Capital’s combination of operational expertise, industry knowledge and investment experience provide a unique edge in creating value and working as a true partner with its affiliated companies. The firm assists in activities ranging from growing the business to improving operations and financial performance, leveraging all available resources and talent within Atar’s leadership team, as well as its bench of seasoned senior advisors with deep sector and functional expertise. For more information, please visit https://atarcapital.com/.

About The M&A Advisor
Now in its 27th year, The M&A Advisor was founded to offer insights and intelligence on mergers and acquisitions, establishing the industry’s leading media outlet in 1998. Today, the firm is recognized as the world’s premier leadership organization for mergers & acquisition, restructuring and corporate finance professionals, delivering a range of integrated services, including the most active online community of M&A professionals called M&A Connects. www.maadvisor.com.