Andy Dancer Appointed Chairman of the Board at Purple

Veteran Technology Leader Joins Esteemed Board to Further Drive Strategic Growth and Innovation

CHICAGO--(BUSINESS WIRE)--Purple, a global leader in Wi-Fi analytics and indoor location services, has appointed Andy Dancer as Chairman of the Board. This appointment reinforces Purple’s commitment to strategic leadership, innovation and stakeholder engagement.

With an extensive background in technology leadership, cybersecurity and product innovation, Dancer brings a wealth of expertise to his role as Purple’s Chairman of the Board. Dancer has led large-scale technology initiatives and driven strategic growth in highly regulated industries. His experience in fintech, identity verification and digital trust solutions will be instrumental in shaping Purple’s strategic direction, ensuring the Board drives innovation and creates long-term value.

“As a serial entrepreneur with multiple exits and deep expertise in AI, cybersecurity and enterprise technology, Andy is a superb addition to our Board,” said Gavin Wheeldon, Purple CEO. “His experience brings invaluable strategic insight, and his leadership will foster a culture of collaboration and innovation across the business.”

A seasoned technology leader with expertise in business planning, fundraising and strategic innovation, Dancer has scaled businesses and driven innovation across multiple high-growth technology companies. He previously served as CTO at Tax Systems and was CEO and CTO of Identum Ltd, a Bristol University spin-out that was later acquired by Trend Micro. He holds multiple key leadership roles within the industry and collaborates with investors to accelerate industry advancements and influence the technology landscape.

“I’m thrilled to join Purple at such a pivotal time,” Dancer said. “The way we connect in the real world is evolving, and Purple is at the forefront—simplifying access, increasing security and creating seamless experiences with Purple accounts, SecurePass [a proprietary WiFi feature that allows quick and secure connectivity] and a soon-to-launch app. We have an experienced executive team and a strong Board- the potential here is huge. I’m excited to be a part of it and help drive things forward.”

Dancer joins five highly respected Non-Executive Purple Board Members including Sir Terry Leahy, former CEO of Tesco, Chris Dedicoat, former Executive Vice President of Cisco, influential investor Pinesh Mehta and Board Advisor Gavin Patterson, former Chief Strategy Officer of Salesforce. The Board brings a collective 80 years of experience to Purple with a wealth of accomplishments and experience which range across technology, telecommunications, enterprise software and retail.

“Purple’s distinguished Board is a powerhouse of industry expertise uniquely positioned to accelerate growth, drive innovation and deliver exceptional long-term value for our stakeholders,” Wheeldon said.

For more information visit: https://purple.ai/

About Purple

Founded in 2012, Purple improves the way people connect in complex spaces. Organizations that deploy the Purple platform build better and more productive relationships with their employees and customers by enhancing their existing technology.

With solutions in more than 60,000 venues worldwide, Purple specializes in delivering indoor location services solutions for healthcare, airports, retail, hospitality, attractions and transport. We do this with the aim of helping businesses grow, increasing customer loyalty and enhancing the visitor experience. Purple can help provide up to a 24 percent increase in visitor return rate, a 97 percent conversion rate on customer surveys.