Cash App Launches National Brand Campaign Inviting Customers to "Cash In" on Better Banking and Savvier Spending

“Cash In” is the company’s largest marketing campaign to-date that highlights the benefits of using Cash App as a primary financial services platform

As part of the campaign, Emmy-nominated director Ramy Youssef showcases the opportunities for customers who manage their money with Cash App in a four-part ad series

DISTRIBUTED-WORK-MODEL/SAN FRANCISCO--(BUSINESS WIRE)--Cash App, part of Block, Inc. (NYSE: XYZ), today announced “Cash In,” a multi-channel, national brand campaign that showcases how the growing suite of banking features available within Cash App can make customers’ money go further, without hidden fees.

“Cash In” first came to life through the company’s largest out-of-home campaign to-date, which began rolling out in February across key U.S. markets to drive Cash App adoption including New York, Atlanta, Miami, and Houston. Today, Cash App released two of four ads directed by actor, comedian, director, and screenwriter Ramy Youssef (Mo, Ramy, The Bear) titled “Tips” and “Wingin’ It.” The videos depict everyday scenarios of people using Cash App products to unlock savvier ways to save and spend, from automatically distributing a paycheck into Stocks, Bitcoin, and Savings, to making a crucial work-related purchase with the help of free overdraft coverage.

"'Cash In' is our largest marketing effort to-date that drives home how anyone can get more out of their money when they bank and spend via Cash App," said Catherine Ferdon, Cash App's Chief Marketing Officer. "Through rich and relatable storytelling, this campaign encourages people to aim higher and plan their financial futures with confidence, knowing that Cash App offers products to support them at every stage."

Airing this spring, the final two videos of the series will focus on Cash App Afterpay, a recently launched suite of features which allows millions of eligible customers to pay over time retroactively and with select retailers across the U.S. The videos demonstrate how Cash App Afterpay is expanding access to credit for Cash App customers, giving them the flexibility to spend in a responsible way. This comes at a pertinent time as more than half of Gen Z, a key demographic and growing consumer base for Cash App, believe they could better manage their finances by paying over time compared to traditional credit.¹ Cash App Card has reached significant scale with 25 million monthly actives as of December 2024 and has strongly resonated with younger customers, with 21% of all 18-21 year olds in the U.S. estimated to have used Cash App Card in 2024.²

The brand campaign marks another milestone in executing Cash App’s “bank our base” strategy as the company continues to deliver differentiated, trusted financial services and commerce solutions to customers. “Cash In” highlights the many customer benefits to utilizing Cash App as a primary financial services platform: Cash App customers who direct deposit $300 or more in paychecks each month have access to up to $200 in free overdraft coverage, an enhanced 4% interest rate on savings, priority phone support and reimbursed ATM fees, among other benefits.³ Cash App Afterpay's suite of products are available via online checkout with select merchants and in select states to eligible Cash App Card customers.⁴

The ads, which were developed in partnership with creative agency Anomaly, will air across television, radio, cinema, social, and streaming channels throughout 2025. “Tips” can be viewed here and “Wingin’ It” can be viewed here.

“I love getting to make commercial work that feels like a real slice of life—a little window into actual moments with actual people,” said Ramy Youssef. “That's what I loved about working with the Cash App and Anomaly teams on their latest campaign - finding those moments, the humor, the humanity, the details and depth, and bringing them to life.”

About Cash App

Cash App is the money app. Banking* on Cash App is easy: customers can receive paychecks early with direct deposit, spend money where Visa is accepted with a personalized Cash App Card, and grow their money with a separate savings balance - all without hidden fees. Customers can also create a unique $Cashtag to share with anyone to get paid fast, make purchases with Cash App Pay, trade stocks and buy and sell bitcoin, and pay over time with Cash App Afterpay. Download Cash App for free at cash.app/download.

*Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See Terms and Conditions. Direct deposit, savings, and Afterpay provided by Cash App, a Block Inc., brand.

¹ ‘Why Credit Cards Give Gen Z the Ick’ report, February 2025
² Calculated as the number of 18-to-21 year-olds who had at least one Cash App Card transaction in 2024 divided by the U.S. population of 18-to-21 year-olds as reported in the July 2023 U.S. Census estimates
³ To earn interest on your Cash App savings balance, you need to be 18 or older and have a Cash App Card. To earn the highest interest rate Cash App offers, you also need to direct deposit at least $300 monthly into Cash App. Sponsored Accounts are not eligible to earn interest. Other exceptions may also apply. Savings yield rate is subject to change.
⁴ To learn more click here.