Macy’s Introduces Arch Studio: Effortless, Fresh Home Essentials

Created exclusively for Macy’s, Arch Studio is designed to outfit the entire home with stylish, everyday pieces

NEW YORK--(BUSINESS WIRE)--Macy's announces the launch of Arch Studio, a new private brand for accessible home essentials, making it easy for customers to outfit their entire home. Arch Studio offers a curated range of pieces for today’s home across bath and bedding products, kitchenware and dinnerware. Arch Studio is now available on Macy’s mobile app, macys.com and in stores nationwide.

"We are excited to introduce Arch Studio, a brand that embodies our belief that everyone should have a home they love," said Emily-Erusha Hilleque, senior vice president of Private Brands for Macy's. "As we continue on our private brands reimagination journey, this year we are focused on home and want to inspire our customers with elevated products. We’ve conducted three years of research with thousands of customers in their homes to ensure that we created a brand that simplifies self-expression in the home. Arch Studio empowers savvy home enthusiasts to bring their vision to life with pieces that offer both style and value.”

The core tenet to the Arch Studio brand is to inspire customers to reflect their own style within their space. Built on the pillars of everyday ease, foundational design, uplifting experiences and approachable style, Arch Studio provides a fresh perspective on everyday essentials, offering the solution to stylish and budget-friendly home design. By offering fresh colors and textures to choose from in bedding and bath, Arch Studio allows customers to mix and match, layer and combine in any way they choose. Soft fabrics that are versatile and easy to care for are key to emphasizing optimal comfort. With everyday use in mind, these products withstand the test of time, making daily routines a breeze.

In dinnerware and cookware, Arch Studio offers foundational sets to serve as the perfect addition to any home. The collection includes space-saving, user-friendly gear like stackable dishes, glassware, and cookware that fit perfectly into any lifestyle. Utilizing materials such as glass, bamboo and stainless steel, the brand offers modern yet approachable design solutions to any kitchen and dining room, without sacrificing quality.

Arch Studio invites customers to embrace endless possibilities when it comes to elevating their home, accentuating personalized spaces with everything from artful patterns and textures, to pops of color contrasts. With its commitment to quality, value, and focus on today’s style, Arch Studio is the homeware destination at an approachable price point, truly celebrating the essence of expression through the home.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our social purpose—to create a brighter future that empowers more voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.