Redbrick Acquires Newsletter Advertising Platform Paved

Redbrick welcomes Paved, a leading newsletter advertising platform trusted by top brands and publishers, into its portfolio of innovative solutions

VICTORIA, British Columbia--(BUSINESS WIRE)--Redbrick, a company that builds, acquires, and supports innovative businesses, today announced its acquisition of Paved, a newsletter advertising platform connecting publishers and advertisers. Paved’s premium marketplace connects top advertisers like Uber, DoorDash, and Salesforce with 253 million newsletter subscribers across 3,000+ publishers including NYT, NBC, Bloomberg, and TechCrunch.

Paved gives publishers the ability to monetize their newsletter subscription base through relevant ad placements seamlessly integrated with top email service providers like Mailchimp, Kit, and Beehiiv. Brands, meanwhile, gain a direct line to targeted audiences through dedicated emails, sponsored placements, and blog integrations alongside trusted publishers.

“In a digital landscape dominated by walled gardens, email newsletters are an essential channel for publishers and creators to own their audiences and capture first-party data,” said Marco Pimentel, CMO at Redbrick. “Paved is set to transform newsletter advertising with an automated monetization solution, making email a direct, scalable, and sustainable growth channel beyond feed-driven ecosystems.”

Paved’s patented native ad placement technology for email creates truly native experiences by customizing every aspect of ads — including font, colour, and imagery. Paved also provides advertisers with real-time publisher performance, clicks, and impressions based on verified publisher data to ensure transparency and impact.

“Joining forces with Redbrick represents an incredible opportunity to scale Paved’s vision of revolutionizing newsletter advertising,” said John McLaughlin, CEO & Founder of Paved. “With Redbrick’s resources and expertise, we’re poised to expand our platform’s capabilities, empower publishers and advertisers with even greater innovation, and unlock new growth opportunities in the rapidly evolving digital advertising space.”

Redbrick is a Certified B Corporation™, demonstrating its commitment to building an equitable and sustainable future. The Redbrick technology portfolio gives entrepreneurs, teams, and companies the competitive edge they need, and now includes Paved, which revolutionizes newsletter advertising. Other portfolio companies include Animoto for easy video creation; Delivra for email and SMS marketing; Duplex for syndicated content discovery, Leadpages for sales enablement and the Shift “power browser.”

About Redbrick
Redbrick builds, acquires, and operates innovative companies, providing the strategic guidance and shared resources that enable them to scale. With expertise in finance, people and culture, and marketing, Redbrick fuels the success of its portfolio—Animoto, Delivra, Duplex, Leadpages, Shift, and now Paved—while supporting long-term sustainability. Headquartered in Victoria, BC, Redbrick is a Certified B Corporation and has been recognized as one of Canada’s Top Small and Medium Employers for five consecutive years.