Lucky Strike Entertainment Launches Rebrand Initiative, Bringing Elevated Entertainment to More Cities Nationwide

RICHMOND, Va.--(BUSINESS WIRE)--Lucky Strike Entertainment (NYSE: LUCK), one of the world’s premier operators of location-based entertainment, announced today the progress of its nationwide rebrand initiative. Since the start of 2025, five Bowlero locations have successfully rebranded to Lucky Strike, marking the beginning of a company-wide transformation targeting 13 additional rebrands over the next two months. This evolution represents a heightened focus on guest hospitality, elevated food and beverage menus, and enhanced venue environments designed to create a more immersive and vibrant atmosphere for their guests.

The first phase of the rollout focused on rebranding Lucky Strike Houston, Lucky Strike Atlantic Station, Lucky Strike Mar Vista, Lucky Strike San Marcos, and Lucky Strike Chula Vista, strengthening its presence in major entertainment hubs across Texas, Georgia, and California. Each location has undergone a transformation, introducing a heightened standard of service, an upgraded craft menu, and a refreshed decor with curated playlists to enhance the ambiance of each space. These upgrades complement Lucky Strike’s signature mix of upscale bowling, immersive arcades, and dynamic social spaces, creating an all-encompassing entertainment experience.

With five locations successfully rebranded, Lucky Strike is proceeding into its next phase of rebrands in high-profile markets, including New York City’s Chelsea Piers and Times Square, as well as the Washington, D.C. metro area with Tysons Corner.

“As we continue expanding the Lucky Strike brand, we are committed to more than just entertainment—we are redefining the overall guest experience,” said Thomas Shannon, Founder, Chairman, and CEO of Lucky Strike Entertainment. “This transformation is about more than a name change. It’s about creating dynamic social destinations where exceptional service, thoughtfully crafted food and beverage menus, and a vibrant atmosphere come together to set a new industry standard. We are thrilled with the excitement exhibited by our customers around the introduction of Lucky Strike in these key markets and can’t wait to ramp up this initiative to introduce this special brand to more cities across the country.”

To celebrate these rebrands, Lucky Strike will host grand opening events at each location, offering guests a first look at the newly rebranded spaces. These events will feature specialty food and drink samplings, giveaways, and VIP experiences, designed to introduce local communities to Lucky Strike’s elevated entertainment concept.

About Lucky Strike Entertainment

Lucky Strike Entertainment is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit IR.LuckyStrikeEnt.com.