Tranzon Asset Advisors Complete Sale of Old Carter Whiskey Co.

Old Carter co-founder part of group purchasing Kentucky premium craft whiskey distillery and brand for more than $20.5 million

LOUISVILLE, Ky.--(BUSINESS WIRE)--Tranzon Asset Advisors, a Kentucky-based national accelerated marketing firm, successfully completed the sale of Old Carter Whiskey Co. to an investor group led by Mark Carter, one of the distillery’s original co-founders, for more than $20.5 million. The sale, conducted through a modified sealed bid process and followed by an online auction for qualified bidders, included Old Carter Whiskey Co., Kentucky Spirit Bottling, a substantial inventory of both barreled and packaged whiskey, licenses, and significant real estate holdings in Louisville’s Whiskey Row neighborhood.

Carter and the winning group emerged from a highly competitive auction, attracting more than 220 direct inquiries from across the globe, including the United States, British Virgin Islands, Canada, England, France, India, Italy and Scotland.

“The Old Carter sale generated unprecedented demand, highlighting the strong market for premium assets in the spirits industry,” said Ed Durnil, regional president of Tranzon Asset Advisors. “Our national reach and industry expertise attracted interest from a wide range of prospective global buyers, allowing us to close the sale in only three months. This remarkably fast turnaround saved valuable time and delivered exceptional results for our clients. For distilleries, breweries, wineries or other alcohol producers contemplating a similar transaction, our team can help achieve your business goals, with our proven buyer networks and efficient sales process.”

Old Carter is a well-known Kentucky premium craft whiskey brand with a luxury product and strong track record of profitability. Its 4,047-square-foot property at 105 W. Market St. features a blending facility and bonded, licensed distillery equipped with a pot still. The sale also included ready-to-sell packaged inventory of approximately 4,900 bottles, along with 1,300 barrels of aging whiskey ranging from four to 25 years old, as well as the properties at 101 W. Market St. and 103 W. Market St.

Companies interested in learning more about Tranzon Asset Advisors’ services can email [e-mail], call 866-872-6966 or visit tranzon.com.

About Tranzon Asset Advisors

Tranzon Asset Advisors, founded to provide superior auction marketing and consultation services, has excelled in promoting and selling real and personal property assets across more than 40 states and offshore for more than two decades. As a member company of Tranzon, LLC, the firm is part of a national network of veteran professionals who have auctioned nearly 20,000 properties since 2000. Headquartered in Elizabethtown, Kentucky, Tranzon Asset Advisors serve a wide range of clients, including state and federal courts, government agencies, real estate investment trusts, the Federal Deposit Insurance Corporation, not-for-profit institutions, national loan servicers, lenders, credit unions, and individuals and trustees involved in bankruptcy and estate settlement matters. The company offers expert market insights, premier asset marketing and objective property analysis to support the best possible decision-making process. Tranzon Asset Advisors are licensed in Kentucky, Indiana, Ohio, Illinois, Pennsylvania, Massachusetts, Michigan, Tennessee, Arkansas, Missouri, Mississippi, Texas, Louisiana, Virginia and Georgia, with licensed partners available across the U.S. For more information, visit tranzon.com.