Samsung Canada Expands Retail Presence with Immersive New Store at Scarborough Town Centre

The new location offers hands-on experiences with innovative technology and expert insights

MISSISSAUGA, Ontario--(BUSINESS WIRE)--Samsung Electronics Canada is excited to announce the grand opening of its new Samsung Experience Store at Scarborough Town Centre (STC), on Friday, February 21, further solidifying Samsung’s dedication to growing its retail footprint across Canada.

"We're thrilled to introduce this interactive shopping experience to Scarborough and our dedicated customers," said Krista Collinson, Head of Direct-to-Consumer Division. "This store offers a unique chance to experience new technology, including the new Galaxy S25 series and innovations like Samsung Health, Now Brief and Live Translate. Samsung Health provides personalized insights on sleep, activity, and heart rate, while Live Translate seamlessly removes language barriers in calls and messages. We’re excited for the community to explore how our connected devices and its new features can enhance daily life for Canadians."

Located in the heart of Scarborough, the new store serves as a central hub for customers to explore Samsung products in an engaging environment. Beyond retail, the store provides expert-led services, including device repairs, troubleshooting, small business support, and Samsung’s Order Online—allowing customers to browse the full product catalog available on Samsung.com/ca.

“Building on the success of our Samsung kiosk at Scarborough Town Centre, we’re proud to open the Samsung Experience Store – reinforcing our ongoing commitment to enhancing the shopping experience for Canadians,” said Brian Shin, Samsung Electronics Canada Inc. President & CEO. “This store is more than just a retail space—it’s a destination to discover new technology and receive expert support to make the most of Samsung’s products.”

Customers can enjoy exclusive promotions, giveaways, and live demonstrations, including Sketch by Galaxy AI, Live Translate and Now Brief.

Store Location:
Scarborough Town Centre
300 Borough Drive, Unit 0759, Scarborough, ON

About Samsung Electronics Canada Inc.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem, and open collaboration with partners. For the latest news, please visit the Samsung Canada Newsroom at news.samsung.com/ca.

Follow Samsung Canada at facebook.com/SamsungCanada, on Instagram @samsungcanada or on Twitter @SamsungCanada.