Ethos Announces Record-Breaking Year, Growing Revenue over 50% While Achieving Profitability

AUSTIN, Texas--(BUSINESS WIRE)--Ethos, a market-leading life insurance technology company that streamlines the life insurance purchasing process without medical exams and just a few health questions, today announced a monumental year of growth in 2024.

The record year included rapid growth in customers, distribution channels, product offerings, and personnel. By the end of 2024 the company achieved over 50% year-over-year (YOY) growth in nine-figure revenue while also achieving profitability and expanding its workforce by 35 percent. Ethos has further strengthened its leadership position in the industry by:

• Achieving over 50% revenue growth YOY for the second year in a row;
• Successfully launching three new products;
• Opening a new office in India focused on engineering R&D, data analytics, data science, and operations, with a large business delivery team; and
• Bringing on Matt Fowler as the new Chief Distribution Officer.

In 2024 Ethos retained its leadership position among all three of its term life carriers and is projected to become one of the top five U.S. term providers by annual premiums issued in the United States in 2025. Additionally, the company was named one of CNBC’s 150 World’s Top Insurtechs and made a return appearance to the Forbes Fintech 50 list.

“We are very pleased with our outstanding performance in 2024, building on the momentum of our successes in 2023, as we continue to deliver solid growth and demonstrate financial strength,” said Peter Colis, chief executive officer at Ethos. “Our three-sided technology platform is serving clients, advisors, and carriers in an unprecedented manner and delivering a top instant purchase experience, top agent operating system, and incremental growth for our carriers and reinsurers.”

In addition to the launch of its Return of Premium (ROP) product and the most recent launch of a new proprietary term life insurance product, Ethos added John Hancock and Protective to its distinguished lineup of industry leaders including Legal & General America, TruStage™ Financial Group, Inc., Ameritas Life Insurance Corp., and Mutual of Omaha. The company expanded distribution through new channels, including SoFI, and protected tens of thousands of families in 2024.

About Ethos

Ethos is a market-leading life insurance technology company that provides a premier policyholder and agent experience. Ethos makes it easier than ever to protect families with life insurance online, in minutes, without medical exams and just a few health questions. Ethos has created one of the insurance industry's most advanced proprietary technology stacks, eliminating the traditional barriers to life insurance by developing instant and accessible products. Ethos issues billions in coverage each month and an invaluable amount of peace of mind for our families every single day.

Protective was the most recent carrier to join a prestigious lineup of industry leaders working with Ethos to make life insurance and accidental death insurance more accessible and affordable for millions of families. To learn more, visit ethos.com.