MB Bell Appointed Senior Advisor at Valuedynamx to Accelerate US Market Expansion

Loyalty Expert Brings 25 Years of Experience to Drive Strategic Growth and Strengthen Valuedynamx's US Presence

BOSTON--(BUSINESS WIRE)--Valuedynamx, a Collinson Company and leading global provider of curated, data-driven purchase rewards, is pleased to announce that MB Bell has joined the company as Senior Advisor, focusing on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB is set to play a key role in shaping Valuedynamx’s strategy and further expanding its presence in the U.S.

“I’m eager to join Valuedynamx at such an exciting time in the loyalty commerce space,” said Bell. “The market is ready for forward-thinking reward solutions that not only drive deeper engagement between loyalty programs and their members but also complement and foster long-term, meaningful relationships between brands and consumers. As someone who has personally earned over 500,000 rewards points, miles, and cashback just through everyday shopping, I have a true passion for loyalty commerce and a firsthand understanding of their power to create lasting value.”

Throughout her career, MB has developed a deep expertise in loyalty commerce, having held prominent roles across both affiliate and publisher networks. She managed loyalty publishers at BeFree and shaped merchandising and advertising strategies at Schoolpop and Upromise. Prior to joining Valuedynamx, MB served as VP of Partnerships at Cartera, where she oversaw strategic account management and led business development, compliance, and vendor management initiatives for major clients including American Airlines, United Airlines, and Chase.

“MB’s vast experience in loyalty and her strategic insight into the affiliate and client ecosystems make her a perfect fit for Valuedynamx as we continue to accelerate our growth in the U.S. market,” said Mark Jackson, Managing Director of Valuedynamx. “Her deep understanding of the loyalty space, combined with her proven track record, will help us drive innovative solutions and deepen relationships with key partners.”

For more information about Valuedynamx’s loyalty solutions, visit Valuedynamx.com.

About Valuedynamx:

Valuedynamx is a leading global provider of curated, data-driven omnichannel purchase rewards. Part of Collinson, a group acknowledged for delivering the world's most valued travel ecosystem, Valuedynamx combines its expertise across payments, card-linking, affiliate marketing, earning and redemption into a single entity that delivers relevant and engaging solutions for its clients. Valuedynamx enhances customer loyalty and drives transactional engagement for some of the world’s largest airlines, banks, financial institutions and hotel groups. Valuedynamx supports over 400 million consumers, maintains 50,000 retail and travel partners and provides more than 400,000 rewards in more than 180 countries.

Collinson has more than 30 years loyalty and customer engagement experience, and more than 10 years focused on delivering loyalty commerce solutions. The organization has been at the forefront of loyalty innovation, continually evolving and building capability to meet the changing needs of clients and their customers.