Survey Reveals Majority of Americans Plan to Cook at Home More in 2025 To Save Money

TORONTO--(BUSINESS WIRE)--A recent survey conducted by The Harris Poll on behalf of affordable grocery app Flashfood has shared eye-opening insights into how rising food costs are impacting American households, and how families are reacting to the strain of tighter grocery budgets.

According to the USDA, prices for all food are predicted to increase 1.9 percent in 2025. As grocery prices tighten budgets for average American families, these survey findings reveal insights into the way US shoppers will approach purchasing and managing their weekly food expenses and daily meals in the year ahead.

• Cost Pressures: 83% of US consumers report that saving money is a bigger priority in 2025 than it has been in other years.
• Focus on Food Savings: 81% of Americans say saving money on food is a priority for them this year.
• Home Cooking Health + Cost Benefits: Consumers believe cooking meals at home is not only one of the best ways to save money on food, but also a healthier alternative to takeout or dining out (both 89%).

"In light of what we already know, which is that the cost of groceries is going to continue to rise, these findings offer really interesting takeaways for US grocers,” said Nicholas Bertram, CEO of Flashfood. “Consumers are going to focus more on cooking at home as opposed to eating out or ordering from restaurants to save money. This is an opportunity for retailers to think creatively about their tech offerings to make sure they enable the purchase of quality, nutritious and affordable food. The best, most community-minded grocers will turn this economic reality into a positive. Flashfood is available to make this happen for any grocer ready to get ahead of the challenge.”

About Flashfood

Flashfood is on a mission to feed families, not landfills. The app marketplace connects shoppers with fresh produce, meat and other groceries at up to 50% off. By partnering with retailers across North America, Flashfood offers shoppers nutritious staples at affordable prices; reduces the amount of food going to landfills; and gives retailers a path to new shoppers and greater shopper loyalty. Flashfood is a remote-first B Corp Certified company currently partnered with more than 2,300 stores across 50 store banners, 31 states in the US and 10 provinces in Canada. For more information, please visit www.flashfood.com.

About the survey method:

This survey was conducted online within the United States from December 17 - 19, 2024 among 2,089 adults ages 18 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Esther Cohn.