ReposiTrak and Upshop Announce Strategic Partnership to Enable Grocery Retail Traceability

SALT LAKE CITY & AUSTIN, Texas--(BUSINESS WIRE)--ReposiTrak, the world’s largest food traceability network, and Upshop, the technology leader in store operations for food retail, today announced a global partnership to integrate their technology platforms, connecting traceability data from the supply chain to the retail store, creating a true, end-to-end traceability solution.

The partnership creates a critical connection between suppliers and the retail store that:

• Leverages ReposiTrak’s network of thousands of suppliers and their traceability shipment data, and Upshop’s network of more than 450 retailers and their retail stores
• Enables a comprehensive program for creating and storing complete traceability records that meets the FDA’s Food Safety Modernization Act Section 204d (FSMA 204) requirements,
• Unlocks margin and growth opportunities in stores by connecting supply chain data with store data to optimize inventory, labor and customer experience management automation

"Traceability requires data from the supply chain and – importantly – confirmation at the retail store that the proper and accurate lot code data from each shipment has been captured when the product is received. The missing piece for us has been the supply chain data. ReposiTrak is the leader in capturing and managing supply chain data, starting at the suppliers. Together, we can deliver a single, comprehensive traceability solution," explained Mark Hawthorne, chief innovation and strategy officer at Upshop.

"Once the data is flowing the benefits are compounding,” continued Hawthorne. “Traceability data can be used to improve food safety, reduce invoice discrepancies, and identify ways to reduce waste and improve efficiencies throughout the store.”

Under FSMA 204, retailers are required by law to track Key Data Elements (KDEs) to the store-level for every shipment containing high-risk food items from the Food Traceability List (FTL). Major industry retailers have made public commitments to traceability, announcing programs that require more traceability data for all food product on a faster timeline. The efforts of those retailers have activated the industry, motivating others to institute traceability programs now, ahead of the FDA’s enforcement deadline of January 20, 2026.

“Our partnership combines ReposiTrak’s strength in traceability data management and connectivity with Upshop’s broad base of retail technology,” stated Randy Fields, chairman and CEO of ReposiTrak. “Together, our existing platforms make traceability even easier for retailers, and their suppliers. It allows the traceability requirements to be achieved without adding steps to the check-in process and without retooling legacy systems.”

The partnership between ReposiTrak and Upshop enables true end-to-end traceability, through one comprehensive approach. Through this partnership, grocers now have access to:

• Fast, easy and inexpensive compliance with FSMA 204 from source-to-store
• Better visibility to supply chain data that can be used to optimize operations, reduce shrink and waste, and increase sales

For more information or to request a meeting with the ReposiTrak and Upshop teams, visit our site.

About Upshop

Upshop is the foremost provider of a SaaS platform designed to streamline forecasting, ordering, production, and inventory optimization processes for food retailers. Its unified platform simplifies and enhances associate tasks, promoting smarter and more interconnected operations across Fresh, Center, DSD, and eCommerce departments. With over 450+ retailers and 50,000+ stores relying on its mission-critical operations platform globally, customers have witnessed substantial enhancements in sales, shrinkage reduction, food safety, and sustainability throughout their stores.

To learn more about the Total Store Operations Experience, visit https://upshop.com/, and watch customer testimonials at Upshop Total Store Operations Experience - YouTube

About ReposiTrak

ReposiTrak (NYSE: TRAK) provides retailers, suppliers and wholesalers with a robust solution suite consisting of three product families: food traceability, compliance and risk management and supply chain solutions. ReposiTrak’s integrated, cloud-based applications are supported by an unparalleled team of experts. For more information, please visit repositrak.com.