Adams Outdoor Advertising Expands Midwest Reach with Acquisition of Cee Media

MADISON, Wis.--(BUSINESS WIRE)--Adams Outdoor Advertising, the 4th largest out-of-home advertising operator in the U.S. and the largest privately owned, proudly announces the acquisition of Wisconsin-based billboard company Cee Media. This strategic move amplifies Adams’ presence across the Midwest and underscores its commitment to delivering unparalleled advertising solutions to businesses nationwide.

By integrating Cee Media's robust network of 100 billboards, Adams Outdoor Advertising significantly bolsters its footprint in central Wisconsin, expanding its reach beyond Madison. This acquisition unlocks an enhanced portfolio of premium advertising locations, offering clients a dynamic mix of traditional static billboards and digital displays.

“We are thrilled to welcome Cee Media to the Adams family,” said Andrea Hanson, General Manager of Adams Outdoor Advertising in Madison, WI. “This acquisition not only solidifies our position as a market leader but also enhances our ability to connect brands with their audiences in impactful ways. Cee Media’s outstanding reputation and strong Wisconsin roots will elevate our offerings and open exciting new opportunities for all clients.”

Adams Outdoor Advertising has consistently pushed boundaries to redefine what’s possible in outdoor media. The acquisition of Cee Media reinforces its position as an industry leader, delivering unmatched reach and innovative advertising options to its clients.

This milestone reflects Adams Outdoor Advertising’s forward-thinking growth strategy, ensuring advertisers gain access to a broader audience with cutting-edge solutions. The transition promises to be seamless for Cee Media clients, who will benefit from the combined expertise, advanced technology, and innovative approach Adams brings to the table.

About Adams Outdoor Advertising

Adams Outdoor Advertising is a leader in the out-of-home advertising industry, delivering creative and effective advertising campaigns in major markets across the U.S. With a focus on innovation, Adams helps brands reach audiences through high-quality billboard placements and cutting-edge digital displays.