Auto Manufacturer Websites Need Updating to Increase Satisfaction, J.D. Power Finds

Tesla and Ford Rank Highest in Respective Segment

TROY, Mich.--(BUSINESS WIRE)--Just 50% of mass market new-vehicle shoppers and 52% of premium new-vehicle shoppers indicate that the manufacturer's website was more organized and modern than other sites they visited, according to the redesigned J.D. Power 2025 U.S. Manufacturer Website Evaluation Study^SM — Winter, released today. This highlights the need for manufacturers to update their sites to be more refreshed and intuitive for shoppers.

“Visual appeal is one of the most important aspects for website visitors,” said Kristen Coffin, analyst of digital solutions at J.D. Power. “The auto industry is falling short on modernization and organization of their websites. Consumer expectations are high and having an updated, organized and aesthetically pleasing site is one of the most important things manufacturers can do to drive site satisfaction.”

The J.D. Power U.S. Manufacturer Website Evaluation Study was redesigned for 2025 to measure new aspects of the vehicle shopping experience that are being used at high volumes such as build and price tools. The semiannual study measures customer satisfaction with automotive manufacturer websites while shopping for a new vehicle by examining five key measures (in order of importance): visual appeal; navigation; speed; vehicle research; and research tools.

Study Rankings

Tesla ranks highest among premium manufacturer websites with a score of 752. Land Rover (739) ranks second and Mercedes-Benz (738) ranks third.

Ford ranks highest among mass market manufacturer websites with a score of 719. Nissan (714) ranks second and Chevrolet (710) ranks third.

The U.S. Manufacturer Website Evaluation Study, initially released in 1999, is based on responses from 11,406 new-vehicle shoppers who indicated they will be in the market for a new vehicle within the next 12 months. The study was fielded in October-November 2024.

For more information about the U.S. Manufacturer Website Evaluation Study, visit
https://www.jdpower.com/business/resource/us-manufacturer-website-evaluation-study

See the online press release at http://www.jdpower.com/pr-id/2025001.

About J.D. Power

J.D. Power is a global leader in automotive data and analytics, and provides industry intelligence, consumer insights and advisory solutions to the automotive industry and selected non-automotive industries. J.D. Power leverages its extensive proprietary datasets and software capabilities combined with advanced analytics and artificial intelligence tools to help its clients optimize business performance.

J.D. Power was founded in 1968 and has offices in North America, Europe and Asia Pacific. To learn more about the company's business offerings, visit JDPower.com/business. The J.D. Power auto-shopping tool can be found at JDPower.com.

About J.D. Power and Advertising/Promotional Rules: http://www.jdpower.com/business/about-us/press-release-info