Vagaro’s 2025 Vantage Report Unveils Industry Trends

SAN FRANCISCO--(BUSINESS WIRE)--Vagaro, the leading software for beauty, fitness, and wellness businesses, has released their 2025 Vantage Report.

The comprehensive research, conducted with thousands of both business owners and consumers, highlights last year’s most popular services, emerging consumer trends, and actionable strategies for businesses to thrive in 2025.

Data points collected include top service appointments booked across industries, popular strategies to incorporate seasonal trends, status of industry professionals’ mental health, demand for increased inclusivity and representation, and more.

Some key findings include:

• Women’s haircuts and extensions lead the way for most popular salon services
• Teeth whitening and cryotherapy are on the rise in medspas
• Pedicures are more sought-after than manicures in the nail salon
• Gen Z and Gen Alpha are dominating the demand in skincare (CeraVe and Drunk Elephant are their top product preferences)
• 90% of professionals reported moderate or high levels of stress
• Almost 80% say inflation was their biggest economic challenge

Several of Vagaro’s key industry experts offer strategic recommendations to capitalize on these insights as well as to better serve their consumers.

This includes leveraging digital tools, enhancing customer experiences, and adopting forward-thinking practices.

“Vagaro’s Annual Vantage Report provides invaluable insights that empower business owners to remain informed and competitive,” said Charity Hudnall, Chief Marketing Officer at Vagaro. “We aim for this to help them anticipate demand, refine their direction, and ultimately get the most out of their professional efforts.”

Visit the full 2025 Vagaro Vantage Report.

About Vagaro: Vagaro is the leading salon, spa, and fitness software, serving hundreds of thousands of professionals worldwide. Vagaro simplifies business management, credit card and payment processing, and makes it easy for businesses to grow their clientele on a modern consumer marketplace. Vagaro's a-la-carte options and affordable pricing provide a unique level of scalability, making it suitable for businesses of all sizes, from the solopreneur to enterprise franchises. Simple, innovative, and reliable, Vagaro empowers beauty and wellness professionals to excel in a digital age. Visit Vagaro to learn more.