AiDEN Automotive and Mavi Partner to Make In-Car Shopping a Reality

Mavi OnMyWay Commerce Platform Teams Up with AiDEN to Deliver Seamless Food and Beverage Shopping Experiences to Connected Cars

SAN RAMON, Calif.--(BUSINESS WIRE)--AiDEN Automotive, a leader in privacy-first connected vehicle technology, is proud to announce an exciting partnership with Mavi, the creators of the innovative Mavi OnMyWay Commerce platform. This collaboration will bring Mavi’s full-featured food and beverage shopping platform to a wide range of vehicles, enabling drivers and passengers to enjoy top-tier eCommerce experiences while on the go.

The automotive e-commerce market is experiencing significant growth, with projections indicating an increase from $100.14 billion in 2024 to $343.13 billion by 2032, at a compound annual growth rate (CAGR) of 16.6% during the forecast period. (Fortune Business Insights) This surge underscores the expanding role of digital commerce within the automotive sector.

Mavi OnMyWay Commerce is designed to redefine convenience for travelers, empowering them to shop for food, beverages, and other essentials seamlessly from their vehicle's interface. By integrating AiDEN’s advanced connected car technology, Mavi can now scale its platform quickly and efficiently across diverse automotive ecosystems, ensuring a smooth and reliable experience for consumers.

“We’re thrilled to partner with AiDEN to expand the reach of Mavi OnMyWay Commerce,” said Cynthia Hollen, CEO, Mavi.io. “With AiDEN’s cutting-edge connected car solutions, we can bring our robust eCommerce platform to a broader audience, making in-car shopping more intuitive, efficient, and enjoyable than ever.”

The partnership leverages AiDEN’s expertise in vehicle connectivity and data integration, ensuring that Mavi’s OnMyWay Commerce platform operates seamlessly across a variety of vehicle brands and models. Together, the companies are poised to transform the connected car landscape, combining Mavi’s eCommerce expertise with AiDEN’s technology to deliver best-in-class shopping experiences to drivers and passengers worldwide.

“Integrating eCommerce into the connected car experience is the next frontier, and our partnership with Mavi marks a significant step in that direction,” said Niclas Gyllenram, CEO and Co-founder of AiDEN Automotive. “By uniting AiDEN’s advanced vehicle technology with Mavi’s leading commerce solutions, we’re setting a new standard for convenience and innovation in the automotive industry.”

The collaboration reflects both companies’ commitment to pushing the boundaries of what connected vehicles can offer. With the integration of Mavi OnMyWay Commerce, the future of in-car shopping promises to be faster, smarter, and more connected than ever before.

For more information about the partnership and its impact on connected vehicle commerce, visit aiden.ai or mavi.io.

About Mavi.io

Founded in 2021, Mavi.io is the maker of OnMyWay™ Commerce, the in-car retail marketplace powering e-commerce in consumers’ favorite connected cars. OnMyWay™ ensures that in-car shopping is efficient, fast and reliable by orchestrating recommendations, ordering, payment, confirmation and timely curbside pickup for on-the-go consumers. The platform connects drivers with a curated selection of retailers, eateries, CPG companies, service providers and others, safely bringing the point of sale to the dashboard of vehicles in order to support conversion, convenience, new customer acquisition and loyalty for companies through a single integration.

About AiDEN Automotive

AiDEN Automotive is a privacy-first connected vehicle technology company. Founded in 2021 by three Volvo connected services engineers, AiDEN’s mission is to make the in-vehicle experience seamless, responsive and convenient, while at the same time creating revenue streams for both OEMs and service partners. The AiDEN platform provides simple and intuitive 100% GDPR and CCPA compliant consent management enabling car owners to choose which digital services they desire. AiDEN’s Seed Round is led by Nuri Ventures, and is backed by Mentors Fund, Deephaven, Tengro Ventures, Weltham Capital, Band of Angels, Conxcity, as well as a number of veteran Silicon Valley angel investors and family offices. The company is based in San Ramon, CA with offices in Sweden.