KRISPY KREME® Partners with Pop-Tarts® for Crazy Good Kickoff to New Year

Krispy Kreme pairs popular Pop-Tarts flavors with delicious doughnuts in first-ever collaboration, available for a limited time beginning January 6

CHARLOTTE, N.C.--(BUSINESS WIRE)--How’s this for a Crazy Good start to the new year?! Krispy Kreme® today announced its first-ever partnership with Pop-Tarts^®, unveiling the Krispy Kreme x Pop-Tarts^® Crazy Good Doughnuts Collection.

Beginning today for a limited time at participating shops, Krispy Kreme is poppin’ off the new year with three insanely tasty new doughnuts:

• Pop-Tarts^® Frosted Strawberry Doughnut: an unglazed shell doughnut filled with strawberry filling, dipped in shortbread icing, and topped with shortbread pieces, sugar sprinkles, strawberry filling drizzle and a Frosted Strawberry Pop-Tarts® Bites piece.
• Pop-Tarts^® Frosted Chocolatey Fudge Doughnut: an Original Glazed® Doughnut dipped in chocolate icing and topped with brownie batter flavored buttercreme, crushed Frosted Chocolatey Fudge Pop-Tarts® Bites and white nonpareils.
• Pop-Tarts^® Frosted Brown Sugar Cinnamon Doughnut: a cinnamon sugar doughnut topped with brown sugar cinnamon cream cheese flavored buttercreme and a Frosted Cinnamon Roll Pop-Tarts® Bites piece.

“Krispy Kreme and Pop-Tarts are coming together for the very first time – you know the result will be Crazy Good,” said Dave Skena, Krispy Kreme Chief Growth Officer. “Krispy Kreme and Pop-Tarts fans will love kicking off the year with this delicious collaboration!”

"Pop-Tarts aren't just for the toaster – they can infuse culinary creativity to delight consumers," said Jessica Waller, General Manager, Kellanova Away From Home. "Krispy Kreme has done an incredible job bringing this opportunity to life, combining their iconic doughnuts with the beloved flavors of Pop-Tarts to create a truly one-of-a-kind experience for fans of both brands. We’re proud of this partnership to bring Crazy Good to doughnuts and doughnut lovers in unexpected ways.”

The Krispy Kreme x Pop-Tarts^® Crazy Good Doughnuts Collection is available in-shop and for pickup or delivery via Krispy Kreme’s app and website, individually and by the dozen. You can also enjoy the doughnuts in a Krispy Kreme 6-pack box delivered fresh daily to select retailers. Visit krispykreme.com/locate/location-search#grocery to find a shop or retailer near you.

Share how you’re enjoying and sharing Krispy Kreme x Pop-Tarts^® Crazy Good Doughnuts by using #KrispyKreme and tagging @krispykreme on social media. Learn more about the limited time offer by visiting krispykreme.com/promos/poptarts.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business with more than 15,500 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at www.krispykreme.com and follow us on social: X, Instagram and Facebook.

About Kellanova

Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion.

At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.

Kellanova Away From Home is a division of Kellanova focused on helping commercial and noncommercial operators offer consumers the same great Kellanova brands everywhere they go. Visit www.kellanovaawayfromhome.com for more information.