COVERGIRL’s Latest Mascara Will Superboost Your Lashes in Just One Swipe

NEW YORK--(BUSINESS WIRE)--Get ready for your next lash transformation! COVERGIRL is excited to superboost your lashes with NEW Lash Blast Supercloud Mascara, designed to take your lashes to the highest heights with up to 125% weightless length and instant up to 20° lift*.

The unique, flexible Cloudflex brush wraps & extends lashes: short bristles load & lift, while long bristles separate & lengthen. Infused with super ingredients; vegan collagen, vitamin B5 & amino acid, the air-whipped emulsion formula feels weightless on lashes for a lash lift effect in a swipe. Experience up to 24HR smudge-free, clump-free, flake-free wear that is gentle on lashes and easy to remove.

“Over the past few years, we’ve seen growing consumer interest in lash enhancements that lift and lengthen. This inspired us to create new Lash Blast Supercloud Mascara, with an air-whipped emulsion formula that gives a light-as-air lash lift effect on all lash types.” Mary Santangelo, Senior Vice President, COVERGIRL Global Marketing, at Coty.

Like all COVERGIRL products, COVERGIRL’s Lash Blast Supercloud Mascara is Leaping Bunny Approved by Cruelty Free International, the gold standard cruelty free program for cosmetics, personal care and household product brands which are committed to removing animal testing from their supply chains.

The Lash Blast Supercloud Mascara is available everywhere COVERGIRL is sold, in the makeup aisle.

*vs. bare lashes

ABOUT COVERGIRL

COVERGIRL, a beloved American brand, celebrates authenticity, diversity, and self-expression through beauty. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive products for everyone. Through the years, COVERGIRL has partnered with inspirational, barrier-breaking, and diverse people as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Approved by Cruelty-Free International, which means all of our products are in compliance with Cruelty-Free International criteria, no matter where we are sold. Visit www.covergirl.com or find @COVERGIRL on social media for more information.

ABOUT COTY

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.