Ascent Hospitality Management Closes 2024 with Record-Breaking Growth

Parent Company of Perkins American Food Co. and Huddle House Closes Out Year with Nearly 100 Franchise Agreements

ATLANTA--(BUSINESS WIRE)--Ascent Hospitality Management®, the parent company of Huddle House® and Perkins American Food Co., is celebrating a record-breaking 2024. The company has made significant strides in the family dining sector while successfully entering the fast-casual space. With nearly 100 franchise agreements signed, the introduction of innovative new concepts, and strategic entry into key markets, Ascent is cementing its leadership for growth and innovation, positioning Perkins and Huddle House for sustained expansion across North America.

"This has been an incredibly exciting year for Ascent, with both Perkins and Huddle House achieving unprecedented growth and milestones for their over 60 years in the industry," said James O’Reilly, CEO of Ascent Hospitality Management. “We’ve ushered in new leadership to guide our teams, made significant strides rolling out new restaurant models, and solidified our position as relevant leaders in the industry.”

In November 2024, Perkins achieved a pivotal milestone with the launch of its highly anticipated Perkins Griddle & Go concept in St. Isidore, Ontario. Designed to meet the demands of today’s fast-paced consumer, Griddle & Go introduces an elevated café experience in a compact footprint and streamlined design. Guests can enjoy breakfast, lunch, dinner, and Perkins signature best-in-class bakery offerings in a quick-service format tailored for busy lifestyles.

The Griddle & Go concept has generated tremendous excitement among entrepreneurs, quickly becoming a cornerstone of Perkins future growth strategy. Since the concept was launched 65 days ago, the brand signed nearly 30 units, including 10 locations across New Jersey and multi-unit agreements in Texas and Calgary, Alberta. This momentum underscores the concept’s appeal in high-demand markets and its opportunity to redefine how consumers experience the beloved Perkins brand.

“Our Griddle & Go model represents a bold step forward for Perkins as we expand into the fast-casual space,” said O’Reilly. “We look forward to fueling this momentum as we look ahead to 2025 and beyond.”

Huddle House has also seen significant milestones, with the signing of its largest franchise agreement in brand history with 20 new units in Texas. This expansion is part of the brand’s broader strategy to strengthen its footprint in new markets across the U.S. In addition to new franchise agreements, Huddle House celebrated the opening of new restaurants during the second half of the year in Macon, GA, San Benito, TX, and Potosi, MO, further cementing the Huddle House’s growing presence.

“We’re seeing growth like never before across both brands,” said Peter Ortiz, Chief Development Officer of Ascent Hospitality Management. “Our franchising program continues to attract new franchisees with our expanded offerings and existing partners who firmly believe in our brands and are driven to further their investments in Perkins and Huddle House. Our franchise partners are the backbone of our success, and their dedication is the driving force behind our momentum this past year and as we look ahead for continued growth in the years to come.”

To learn more about Ascent Hospitality Management and its franchise opportunities, visit AscentHM.com.

About Ascent Hospitality Management

Ascent Hospitality Management® is a premier multi-brand restaurant company, renowned for its leadership in nurturing and expanding legendary franchised brands. With a portfolio that includes 600 Huddle House and Perkins Restaurant & Bakery locations nationwide, Ascent Hospitality Management leverages decades of expertise from its experienced leadership team. Committed to creating an exceptional workplace, fostering lifelong customer relationships, and becoming the franchisor of choice, Ascent Hospitality Management® is dedicated to driving growth and innovation in the restaurant industry. To learn more, visit www.ascenthm.com.